Nickelodeon’s ‘Good Burger’ Burgermobile Coming to Macy’s Parade

Float joins “Teenage Mutant Ninja Turtles,” “SpongeBob SquarePants,” “PAW Patrol” and “Baby Shark” balloons.

License Global

October 27, 2023

2 Min Read
Macy's Thanksgiving Day Parade logo.
Macy's Thanksgiving Day Parade logo. Macy's

Nickelodeon’s Burgermobile, from the upcoming original movie sequel to the cult classic ’90s feature film, “Good Burger 2,” will be making its first appearance at the 97th Annual Macy’s Thanksgiving Day Parade. Weighing over 5,000 pounds, with a Burger Hood and French Fry bumper, the Burgermobile is the latest addition to Nickelodeon’s lineup of properties featured in the Macy’s Parade, joining the “Teenage Mutant Ninja Turtles,” “SpongeBob SquarePants,” Chase from “PAW Patrol” and Pinkfong’s “Baby Shark.” “Good Burger 2” will debut exclusively on Paramount+ on Nov. 22, ahead of its parade debut on Thanksgiving Day. 

Nickelodeon’s “Teenage Mutant Ninja Turtles” are back with the debut of a new float based on this summer’s animated theatrical release, “Teenage Mutant Ninja Turtles: Mutant Mayhem,” from Paramount Pictures, Nickelodeon Movies and Point Grey Pictures. Towering almost 18 feet high, the vibrant multilevel float will transport fans to the ooze-filled cityscape of the film and features the fearsome foursome taking on Superfly and other mutants to keep the streets of New York safe for its citizens. 

“We couldn’t be more excited to bring the nostalgia of Good Burger and the exciting return of the ‘Teenage Mutant Ninja Turtles’ to this year’s Macy’s Thanksgiving Day Parade,” says Jordan Dabby, producer, Macy’s Thanksgiving Day Parade. “I know our live spectators in New York City and viewers nationwide will be delighted and dazzled by Nickelodeon’s iconic characters joining our parade lineup this November.” 

“With the addition of the Burgermobile from ‘Good Burger 2’ to the Macy’s Thanksgiving Day Parade lineup, we are offering the best of the Nickelodeon brand for every member of the family and giving fans a taste of the nostalgia and big laughs in this November’s highly anticipated sequel,” says Veronica Hart, executive vice president, global franchise planning and consumer products marketing, Paramount Global. “Nickelodeon’s presence at this year’s beloved spectacle will also feature the brand-new ‘Teenage Mutant Ninja Turtles: Mutant Mayhem’ float, which brings to life this summer’s hit, action-powered, animated film, as well as returning fan favorites, ‘SpongeBob SquarePants’, ‘PAW Patrol’ and ‘Baby Shark.’” 

The Macy’s Thanksgiving Day Parade will also feature the return of Nickelodeon properties, including SpongeBob SquarePants, who, in his 20th appearance in the parade will take to the sky with his pet snail, Gary; Baby Shark and his family, who will bring their special brand of aquatic holiday cheer and Spin Master’s  PAW Patrol, celebrating its 10th anniversary this year with a Chase character balloon. 

The 97th Macy’s Thanksgiving Day Parade will air nationwide in the U.S. on NBC and stream on Peacock on Nov. 23. Check local listings for details.  

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like