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November 22, 2023
The Fifth Avenue Association has tapped Nest New York, a fragrance lifestyle brand, to feature a scent for the stretch of Fifth Avenue between 46th and 61st Streets. To bring the experience from the street to home, Bergdorf Goodman is also partnering with Nest New York on an exclusive shopping experience.
For the partnership in front of Bergdorf Goodman, art by Sophie Fain featured alongside lighted holiday tree displays on the sidewalks will scent the streets with Nest’s Holiday fragrance as residents and visitors alike shop and enjoy the sights. This is the first scented collaboration for Fifth Avenue.
“Innovative brand collaborations are central to The Fifth Avenue Association’s mission to make every visit to our corridor elegant and exceptional,” says Marie Boster, president, Fifth Avenue Association. “Fifth Avenue is the premier home of holiday magic in New York City and attracts visitors far and wide to take in the sights and sounds and, this year, the wonderful scent of Nest Holiday.”
The home fragrance features a festive blend of pomegranate, mandarin orange, pine, cloves and cinnamon with a hint of vanilla and amber. Holiday is available in various formats, including candles of all sizes, reed diffusers, liquid hand soap and fragrance technology, such as wall diffusers and refills for the Nest x Pura Smart Home Fragrance Diffuser.
“I am thrilled to have been selected by The Fifth Avenue Association to fragrance Fifth Avenue and partner with Bergdorf Goodman to celebrate this momentous occasion,” says Laura Slatkin, founder, executive chairman, Nest New York. “As a pioneer in the home fragrance industry, it is a high honor to have been asked to fragrance Fifth Avenue with our Holiday fragrance during this magical season.”
The Christmas tree displays emit the Holiday fragrance utilizing state-of-the-art cold mist aroma diffusers from Scent Marketing to provide a seamless, safe scent diffusion.
Read more about:North America
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