NERF Action Xperience Launches in Manchester

First NERF Action Xperience in Europe, in Trafford Palazzo, has opened and is the first entertainment center globally to use NERF Gelfire blasters.

License Global

November 20, 2023

1 Min Read
NERF Action Xperience, Manchester, Hasbro
NERF Action Xperience, ManchesterHasbro

NERF Action Xperience, an action-packed entertainment attraction, has opened its doors at Trafford Palazzo, Manchester, the location for its first European launch.

Following a soft opening period when enthusiasts could try out the new adrenaline-fueled entertainment venue, the site is now fully open, seven days a week.

Situated on the ground floor at Trafford Palazzo and spanning 35,000 square feet, the Manchester indoor entertainment center features four NERF zones, including thematic blaster battlegrounds, training activities and a NERF sports arena. One of the center’s combat zones uses the high-performance Gelfire blasters – a new product from NERF not currently in play anywhere else. NERF AX has partnered with the Archie’s to provide food and beverage for parties and casual guests alike.

The venue is managed by Manchester-based entertainment specialists, Rocafella Leisure, under license from leading toy and game company, Hasbro.

“We’re over the moon with the feedback from our trailblazers, and we can’t wait to welcome so many more faces through our doors following our official launch in Manchester,” says Chris Hayes, chief executive officer, Rocafella Leisure. “We had a clear vision of what we wanted to achieve, and I’m incredibly proud of our team for bringing that to fruition. The initial feedback has accelerated our plans to expand the concept into further regions throughout the U.K.”

Related:The Growth of Toy-Themed LBEs: Kingsmen Xperience Brings NERF Action Xperience to Pigeon Forge, Tenn.

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