Merlin Entertainment Reveals Daddy Pig’s Roller Coaster at Peppa Pig Park Gunzburg

Family-friendly ride designed to be the first real roller coaster for younger kids.

License Global

October 31, 2023

2 Min Read
Daddy Pig Rollercoaster, Peppa Pig Park Gunzburg, Merlin Entertainment
Daddy Pig Rollercoaster, Peppa Pig Park GunzburgMerlin Entertainment

Peppa Pig Park Günzburg, opening in 2024 near LEGOLAND Deutschland, will feature a total of five attractions and seven “Peppa Pig”-themed playgrounds, including Daddy Pig’s roller coaster, a first real roller coaster experience for toddlers and preschoolers.

With Daddy Pig at the wheel of his red car, little ones zoom around an exciting but child-friendly track for two laps. Her littlest fans can be confident taking on this new adventure with their best friend, Peppa, by their side.

“At Peppa Pig Park in Günzburg, families with preschoolers are at the center,” says Manuela Stone, managing director, LEGOLAND Deutschland Resort. “We are creating a place where our youngest visitors can experience wonderful moments with Peppa Pig. All attractions and experiences will be tailored to meet the needs and preferences of our smallest guests. A very special experience for our guests will be to get into Daddy Pig’s red car, which Peppa loves, and zoom together with him over the roller coaster track. Children know Peppa Pig and her stories from TV. From 2024 they can become part of this Peppa world themselves and collect their own unforgettable Peppa experiences.”

“We are equally excited as we are humbled to be entrusted by Hasbro to continue bringing Peppa Pig to life, this time as Europe’s first standalone PEPPA PIG Park in Günzburg,” says Scott O’Neil, chief executive officer, Merlin Entertainments. “Since our partnership announcement with Hasbro in 2017, we have delivered new opportunities for children to learn and play, and this park will join our existing five Peppa Pig World of Play attractions spanning the globe from China to the United States, Peppa Pig-themed lands at our resort theme parks, Gardaland and Heide Park and Peppa Pig Park in Florida. We have positioned this Peppa Pig Park adjacent to LEGOLAND Deutschland, aligning with our broader vision to deliver mega-clusters of branded entertainment destinations in important tourist locations worldwide, giving guests a diverse range of attractions and activities to create more unforgettable memories during their short-stay trips. We hope to see you at the park to welcome Peppa Pig, George Pig, Suzy Sheep, Rebecca Rabbit and their lovable companions to Germany.”

“Merlin has been a trusted partner for the last six years and we are thrilled to continue our journey with them to bring more PEPPA experiences to fans globally, including this exciting addition of a new Peppa Pig Park in Gunzburg, Germany,” says Matt Proulx, vice president, experiences, partnerships and music, Hasbro. “2024 is a big year for Peppa with the brand’s 20th anniversary, and we couldn’t be happier to add this park as another meaningful way for families to create lifelong memories with Peppa and her friends.”

Be among the first to visit PEPPA PIG Park with First-to-Play

Limited First-to-Play tickets are available at

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like