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December 11, 2023
This Christmas, Langham Place, in partnership with the toy platform Kkplus, has announced the launch of a festive experience with Cloudco Entertainment’s Care Bears property. The Care Bears will be boarding the "Care Bears Express" for their inaugural voyage in Hong Kong, creating an enchanting holiday spectacle.
“Care Bears have always been about spreading joy and love, and what better time to amplify this message than during the Christmas season," says Charlotte Payne, director, international licensing, Cloudco Entertainment. "We're thrilled to see the 'Care Bears Express' come to life in Hong Kong, inviting fans to immerse themselves in the world of Care-a-Lot at Langham Place."
Through Jan. 1, Langham Place has been transformed into a "Care Bears Express" Christmas station. This immersive installation features a pink and multicolored plaza, anchored by a five-meter-high heart-shaped Christmas tree and a giant Grumpy Bear, bringing to life a candy-colored Christmas fantasy. Over 30 Care Bears characters will spread their magic throughout the venue, with more than 300 plush toys joining in the festive fun.
Visitors will look up to see a four-and-a-half-meter Cheer Bear at the eighth floor, extending a sparkling rainbow ladder down to the station on the 4th floor, showering the atrium with warm holiday greetings. Langham Place and Kkplus have curated a limited-time pop-up shop featuring over 100 exclusive collectibles, including the debut of Hong Kong’s first limited-edition Care Bears plush toys, Christmas decorations, and winter fashion items.
Langham Place has meticulously crafted 10 photo spots for memorable Christmas snapshots. The "Care Bears Express" station will also feature interactive games, with high scorers winning Care Bears plush toys and a treasure trove of gifts. A range of exclusive Care Bears Christmas gifts and interactive areas are also at the event.
Among the treasures available at the pop-up store are Hong Kong’s first special edition Care Bears plush toys. These include the 9-inch ‘Care Bears Plush' and the light blue ‘I Care Bear,’ which embodies the message of love and care symbolized by its rainbow and heart belly badge.
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