Crayola IDEAworks to Open in Charlotte

Crayola IDEAworks has just arrived in Charlotte for a limited engagement, opening on May 13 at Camp North End. The Southeast premiere of Crayola IDEAworks is the second stop on a multi-city, worldwide tour, having recently finished its inaugural run at Pennsylvania’s The Franklin Institute. Guests are encouraged to purchase their tickets in advance at Crayolaideaworks.com. 

“Crayola’s mission has always been to help parents and teachers raise creatively alive children,” says Warren Schorr, vice president of business development and global licensing, Crayola. “We are very proud of Crayola IDEAworks, which helps unlock the creative skills behind design thinking, innovation and invention.” 

Bursting with color, the 17,000-square-foot interactive exhibition challenges guests to explore their inner creativity. Guests are guided by Crayola Craymojis, characters that represent creative style personalities, and track their progress via RFID wristbands, culminating in a customized summary of the creative strengths discovered throughout their journey.  

“Guests’ imaginations will be challenged through immersive, digital interactives, hands-on activities and enthralling displays unlike anything that has ever been produced,” says Clayton Ferguson, principal and executive producer, Agency808 and Innov8ive Exhibitions. "This is an energetic, exciting event that families from across North Carolina will not want to miss!” 

The exhibition features a multitude of activities for visitors to explore, learn and discover in three distinct, interactive areas: The Idea Workshop, The Colorverse and the Grand Finale.    

“We are thrilled to welcome Crayola IDEAworks to the historic Ford Building, which has quickly established itself as an ideal location for immersive art experiences by local creatives and international exhibits alike,” says Tommy Mann, development director, Camp North End. “Crayola IDEAworks is a natural extension of Camp North End’s mission to inspire connection and creativity in people of all ages, across all industries.” 

Crayola IDEAworks is produced by Agency808 in collaboration with Crayola, Innov8ive Exhibitions, and EPIC Entertainment Group.