September 20, 2023
CAMP is opening “Bluey” x CAMP in Los Angeles Nov. 6.
Behind CAMP's signature Magic Door, for the first time, families can visit Bluey's home, a 5,000-square-foot house inspired by the show and created in collaboration with BBC Studios. With dancing, games and a meet-and-greet finale, the “Bluey” x CAMP experience includes:
Bluey-inspired games, from Magic Asparagus to Keepy Uppy
A two-story pillow fort and cardboard box castle (with slides)
Hidden Easter eggs from “Bluey” episodes nestled throughout the house – garden gnomes, tennis balls and long dogs
A short “Bluey” animation created to enhance the immersive experience
Chasnce to snap a selfie with Bingo and Bluey in a grand finale meet-and-greet
Exclusive “Bluey” x CAMP co-branded merchandise
“Creating ‘Bluey’ x CAMP in collaboration with BBC Studios is an unprecedented opportunity to create the first immersive experience in the U.S. for the world’s hottest family property,” says Kirk Larsen, chief creative officer, CAMP. “Not only is ‘Bluey’ a wildly beloved show, its core characteristics – parent-child imaginative play, relatable comedy and silly fun – fit with everything CAMP stands for. It's a match made in Heeler Heaven.”
CAMP and BBC Studios will introduce an exclusive co-branded “Bluey” collection of youth and adult merchandise for the whole family. The collection will be available in Los Angeles, on Camp.com and in other CAMP stores nationwide. Families not in the Los Angeles area can also get in on the fun by participating in one of CAMP’s meet-and-greets with Bluey and Bingo at select CAMP locations, including Dallas, Atlanta, Boston and Chicago.
“Our collaboration with CAMP provides a completely unique opportunity for ‘Bluey’ fans to immerse themselves and play in the Heeler family’s world,” says Suzy Raia, senior vice president, consumer products and business development, North America and Latin America, BBC Studios. “The team has lovingly and joyfully brought ‘Bluey’s’ iconic home and a bit of Brisbane to life for an unforgettable experience for kids and families.”
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