Broadway Across America Launches Marketing Division

Live entertainment company Broadway Across America (BAA) recently added a new marketing division to specialize in local and national theatrical productions, family and sporting events and promotional partnerships.

"We are excited to launch BAA-Marketing Solutions which will facilitate the creation and management of marketing campaigns for multi-location tours or single events," says John Gore, chief executive officer of Broadway Across America. "We created this division in order to offer the in-depth experience and proven success that the Broadway Across America marketing team has had over the past decade."

Amy Gentry, senior director of marketing, will oversee the new division. She has previously managed campaigns for Nickelodeon Recreation, Warner Bros. Consumer Products and Mattel.

Upcoming Broadway Across America productions include Irving Berlin's White Christmas, Tony award-winners Boeing Boeing and Spamalot, West Side Story and Dora the Explorer on tour.