Brick Live Takes Nickelodeon U.K. on the Road

Live Company Group subsidiary Brick Live has entered into an agreement with Nickelodeon U.K. to produce themed tours associated with the Nickelodeon brands including “Paw Patrol.”

The five-year agreement sees Nickelodeon grant the rights to produce and create themed tours associated with certain Nickelodeon and Nick Jr. properties. Brick Live will kick off the partnership with a tour of the “Paw Patrol” brand. The tour is expected to feature a collection of 15 models of the show’s characters including Ryder, Chase, Marshall and Sky when it launches later this summer.

Following the launch of the “Paw Patrol” tour, a set of 15 models, featuring a host of characters Nick Jr. shows such as “Top Wing” and “Shimmer and Shine” is expected to be launched in autumn 2019. Further models will be launched in 2020.