BLACKPINK Announces ‘Born Pink Pop-Up Experience’

Experience, presented by American Express, will provide fans access to a limited-edition merchandise collection that will include premium tee shirts, hoodies, hats, and accessories.

License Global

June 23, 2023

1 Min Read

South Korean girl group BLACKPINK has announced details of a “Born Pink Pop-Up Experience” in London, which will run from June 29-July 1 at 1 Marylebone Road, presented by American Express. Japanese graphic artist, VERDY, serves as the artistic director for the pop-up experience. The “Born Pink Pop-Up Experience” will give fans access to an added dimension of the group’s record breaking Born Pink World Tour with immersive photo moments and access to the limited-edition merchandise collection that will include premium tee shirts, hoodies, hats, and accessories designed by VERDY exclusively for the event.

VERDY has created the exclusive capsule collection to coincide with upcoming global activations where he creates a world that merges his distinct artistic touch with BLACKPINK’s trendsetting aesthetic. VERDY, who currently resides in Tokyo, is known for his projects Girls Don't Cry, Wasted Youth, his panda-rabbit character Vick and most recently Visty. VERDY has worked with brands such as Nike, Human Made, Instagram, Levi’s, The Minions, Coachella, Dover Street Market and more. His creative efforts continue to thrive, acquiring him recognition worldwide.

VERDY. Photo credit, Takaki Iwata

VERDY. Photo credit, Takaki Iwata

All visitors who purchase merchandise at the experience will receive a limited-edition, VERDY-designed tote bag.

Related:10 Minutes With … Bravado/Epic Rights on Licensing Music Artists

American Express Cardmembers and one guest will have exclusive access to the experience one hour prior to opening. Two pieces of merchandise – a VERDY-designed black hoodie and sweatpants – will be available exclusively for Cardmembers to purchase.

The three-day event is produced by Bravado, Universal Music Group’s merchandise and brand management company.

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