Bad Bunny and adidas Take Flight

Along with a new shoe, fans have the chance to see Bad Bunny live in concert.

License Global, Content Editor

August 9, 2022

1 Min Read
Rendering of the baby blue plane.
Rendering of the baby blue plane.adidas

Inspired by the “eternal summer” of Puerto Rico, musician Bad Bunny and adidas have launched an activation that represents the spirit of the artist. 

Through the Confirmed app, people can register and participate to be a part of this experience. Spending a night in Puerto Rico, travelers will then ride on a custom wrapped baby blue airplane from Puerto Rico to New York, concluding at the Bad Bunny concert live in the Bronx on Aug. 27. 

Along with the flight, adidas and Bad Bunny are launching a new shoe, the Forum Buckle Low “Blue Tint.” 

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adidas

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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