Bad Bunny, Adidas Announce Creative Partnership

The first collection launches on March 17.
License Global

March 13, 2021

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Adidas is celebrating the creative partnership with recording artist Bad Bunny.

The long-term partnership will see several collaborative projects and product drops over the coming seasons.

"I have always loved sneakers since I was a kid," says Bunny. "It's something that defines you and at the same time, it brings people together. Ultimately, it's what accompanies you and adds style as you walk the path you choose to take. Today, it feels great to create my design with people with who I share the same sentiment. It feels amazing knowing that my next steps will be in my sneakers."

Both Adidas and Bad Bunny are committed to distributing shoes to low-income communities in need throughout the life of the partnership.

The premiere collaboration, "The First Café," is Bad Bunny's take on the court sneaker references the essential cup of coffee that starts Bunny's daily routine. The silhouette features a leather upper matched with suede overlays and a buckle fastening and is made-up in a coffee-inspired

off-white, grey and white colorway.

Launching on March 17, "The First Café" Forum Buckle Low sneaker will be available on the Adidas "Confirmed" app in Europe and the U.S., select global retailers and through Uber Eats in Puerto Rico.

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