Lara Croft’s newest mission is to shake up the city’s lively immersive experience sector.

Owen Ralph

April 26, 2022

2 Min Read

Tom Lionetti-Maguire, founder, chief executive officer, Little Lion, is excited to be bringing the Tomb Raider franchise to life in his native North London with “Tomb Raider:” The Live Experience. And he believes he’s found the perfect blank canvas to create the attraction’s Costa Rican jungle backdrop at Camden Market. 

“The site is absolutely unbelievable,” he tells blooloop. “It’s right in the middle of one of the most famous, iconic tourist attractions in London. But aside from quite how great the location is, is the space itself. It’s totally open plan, 30,000 square feet with over 10 metres of ceiling height. I first looked at it and thought, “It’s a jungle already!” 

“It was one of those moments where, in one sweep, I could see the whole experience, the intellectual property and the narrative right in front of me.” 

Set to open in April, “Tomb Raider:” The Live Experience will provide “a really fun melting pot of video game fans, film fans and live experience fans,” says Lionetti-Maguire. 

Your mission at Tomb Raider: The Live Experience 

Visitors to London‘s Camden Market looking for adventure will be invited on “a globetrotting immersive journey” as they help Lara Croft hunt for a valuable artefact. Along the way, they will take on environmental puzzles, discover an ancient tomb and escape a sinking ship. 

“You start as a team of intrepid explorers on a mission that gets more dangerous, perilous and exciting as you begin to uncover what’s going on,” says Lionetti-Maguire. “It becomes a mission to save the world!” 

The attraction is being created together with game developer Crystal Dynamics and entertainment company Square Enix. 

“Lara is an icon who transcends generations,” says Dallas Dickinson, executive producer, “Tomb Raider,” Crystal Dynamics. “We know that fans of all ages will run, jump, and swing at this chance to save the world alongside their hero”. 

Participating in groups of up to eight, explorers will experience all-new “Tomb Raider” content as they meet a version of Lara Croft described by Lionetti-Maguire as, “Somewhere between classic Lara and ‘Survivor’ era Lara”. 

In honor of Licensing Expo 2022 taking location-based entertainment as its theme for the year, License Global is teaming up with blooloop to further explore the world of immersive experiences.    

Read Owen Ralph’s in-depth discovery of “Tomb Raider: The Live Experience” in full at blooloop. 

To find out more about Licensing Expo or to register your interest in attending, click here. 

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