April 26, 2022
’s Costa Rican jungle backdrop at Camden Market.
“The site is absolutely unbelievable,” he tells blooloop. “It’s right in the middle of one of the most famous, iconic tourist attractions in London. But aside from quite how great the location is, is the space itself. It’s totally open plan, 30,000 square feet with over 10 metres of ceiling height. I first looked at it and thought, “It’s a jungle already!”
“It was one of those moments where, in one sweep, I could see the whole experience, the intellectual property and the narrative right in front of me.”
Set to open in April, “Tomb Raider:” The Live Experience will provide “a really fun melting pot of video game fans, film fans and live experience fans,” says Lionetti-Maguire.
Your mission at Tomb Raider: The Live Experience
Visitors to
‘s Camden Market looking for adventure will be invited on “a globetrotting immersive journey” as they help Lara Croft hunt for a valuable artefact. Along the way, they will take on environmental puzzles, discover an ancient tomb and escape a sinking ship.
“You start as a team of intrepid explorers on a mission that gets more dangerous, perilous and exciting as you begin to uncover what’s going on,” says Lionetti-Maguire. “It becomes a mission to save the world!”
The attraction is being created together with game developer Crystal Dynamics and entertainment company Square Enix.
“Lara is an icon who transcends generations,” says Dallas Dickinson, executive producer, “Tomb Raider,” Crystal Dynamics. “We know that fans of all ages will run, jump, and swing at this chance to save the world alongside their hero”.
Participating in groups of up to eight, explorers will experience all-new “Tomb Raider” content as they meet a version of Lara Croft described by Lionetti-Maguire as, “Somewhere between classic Lara and ‘Survivor’ era Lara”.
In honor of Licensing Expo 2022 taking location-based entertainment as its theme for the year, License Global is teaming up with blooloop to further explore the world of immersive experiences.
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