Spacetoon Morphs YouTube Influencer Moshaya Family into Lifestyle Franchise

Toys and more will be produced under a new brand for the Moshaya Family.

License Global

July 20, 2020

1 Min Read

Spacetoon has recently signed a strategic partnership deal with The Moshaya Family to take the YouTube family channel beyond content creation and into consumer products and new digital media offerings.

Spacetoon will turn the YouTube channel into a lifestyle franchise across a variety of consumer products including toys, animation series, video games and FMCG designed to target and entertain kids and families.

This official partnership announcement was followed by the revealing of the new brand identity for The Moshaya Family which featured a new logo. The new brand identity is considered to be the first action towards building a strong brand positioning in the market for YouTube influencers. As a result, this will pave the way for companies which look for partnership opportunities to boost their businesses through products for kids and families.

 “This is truly one of the most exciting partnerships that we have ever [been] involved with,” says Ahmad Weiss, commercial director, Spacetoon. “We’re so thrilled to be collaborating with the pioneer in family content creation in the region to provide new experiences for kids and families throughout a variety of consumer products”.

Following this announcement, Spacetoon has already partnered with Toy Pro to launch toys for The Moshaya Family brand in the Dubai markets alongside working on wide range of consumer products.

For Spacetoon, the deal adds to the company’s growing roster of MENA clients which includes brands such as “Dragon Ball Super.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like