RHS, Annie Sloan Partner for Home Décor

The decoupage is slated to launch in this fall.
License Global

October 12, 2021

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The Royal Horticultural Society (RHS) and paint company Annie Sloan, and style, have announced a partnership for decoupage papers – a form of household décor. These decoupage papers use designs inspired by the RHS Lindley Collections of botanical art. 

 For this range, the RHS with Annie Sloan Decoupage Papers feature botanicals, flora and fauna. The vast archive of botanical drawings from the RHS Lindley Collections (the world’s largest collection of botanical art) lent itself perfectly to the new Annie Sloan range. 

With her design team, Sloan carefully searched through the RHS Lindley Collections to find illustrations to cut out, repeat, combine and color to match some of the 47 colors from her Chalk Paint palette, a versatile decorative furniture paint designed by Sloan in 1990. 

“Annie's ambition has always been to inspire individuals with the confidence to bring colour, character and design into their homes,” says Amy Honour, head of marketing, Annie Sloan Interiors. “For this range

that colour, character and design has come about with help from the RHS – the passionate force at the heart of horticulture for more than two centuries. The result, we think, is both beautiful and memorable.” 

There are 12 individual designs with two large sheets of decoupage paper per pack. The RHS name and logo are prominently highlighted on the front of the packaging. The back of the packaging includes information about the RHS and its aims, alongside a practical guide to using the decoupage papers. 

 Sloan and her team are working towards a global launch late fall 2021 – online and in physical stockist shops around the world. Annie Sloan sells through a network of independent shops in more than 55 countries.  

“This combination of inspiration from the RHS Lindley Collections and the unrivalled home decoration expertise of Annie Sloan has brought about an innovative and beautiful range of decoupage papers that will have a gloriously transformative effect on any home,” says Cathy Snow, licensing manager, RHS.  

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