Harlem Globetrotters (HGI) has announced that Retail Monster has been appointed to support consumer product licensing and retail development for the franchise.
“The Harlem Globetrotters are an institution that has captivated fans for generations,” says Michael Connolly, founder, Retail Monster. “We’re incredibly grateful for the opportunity to partner with the HGI team and are excited to activate opportunities across the retail and licensing landscape,”
The licensing vertical for the business will be at the forefront of brand marketing efforts; Retail Monster will work together with the HGI team on its global licensing efforts as they build out licensing & retail programs to reach the Harlem Globetrotters core demographic.
“We are thrilled to work with Retail Monster to launch an all-new Harlem Globetrotters licensing program,” says Natalie Setton, vice president, commercial. “Their team’s strategic thinking and unparalleled retail and licensing acumen is a vital part of our reimagined and comprehensive licensing program that will connect to Harlem Globetrotters audiences worldwide.”