Sponsored By

The agency will help the Globetrotters build out licensing and retail programs.

License Global

October 13, 2021

1 Min Read

Harlem Globetrotters (HGI) has announced that Retail Monster has been appointed to support consumer product licensing and retail development for the franchise. 

“The Harlem Globetrotters are an institution that has captivated fans for generations,” says Michael Connolly, founder, Retail Monster. “We’re incredibly grateful for the opportunity to partner with the HGI team and are excited to activate opportunities across the retail and licensing landscape,”  

The licensing vertical for the business will be at the forefront of brand marketing efforts; Retail Monster will work together with the HGI team on its global licensing efforts as they build out licensing & retail programs to reach the Harlem Globetrotters core demographic.  

“We are thrilled to work with Retail Monster to launch an all-new Harlem Globetrotters licensing program,” says Natalie Setton, vice president, commercial. “Their team’s strategic thinking and unparalleled retail and licensing acumen is a vital part of our reimagined and comprehensive licensing program that will connect to Harlem Globetrotters audiences worldwide.” 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like