Relatable Releases First Licensed Squishmallows Heating Pad

Relatable, an entertainment and consumer product company best known for the hit card game, What Do You Meme?, has expanded its Squishmallows licensed product offerings with the release of the first Cam the Calico Cat Squishmallows heating pad.

“Our Squishmallows Take 4 game has been positively received, as have our Happy Helpers Menstruation Crustacean heating pads, so it was only right to bring the warm comfort our wellness category offers to Squishmallows fans of all ages,” says Tom Emelo, chief strategy officer, Relatable. “We are thrilled Jazwares has trusted us to expand the different ways to enjoy Squishmallows, as Relatable is the first company to launch a Squishmallows Heating Pad. We look forward to seeing fans jump at Cam the Calico Cat and other characters we’ll introduce next year, continuing to bring pop culture and social media trends to life in unique ways.”

The Cam the Calico Cat Squishmallows Heating Pad is like a real Squishmallows plush, with the added comfort of microwaveable heat and a relaxing lavender scent.

Relatable’s Squishmallows Cam Heating Pad is available for at major retailers, including Walmart and Amazon.