Procter & Gamble to Launch Pampers with ‘Masha and the Bear’

Babies across the MENA region now have the option of Pampers Night with “Masha and the Bear” characters.

License Global

September 26, 2023

1 Min Read
"Masha and the Bear" Pampers, Procter & Gamble
"Masha and the Bear" Pampers Procter & Gamble

The Procter & Gamble Company has inked a deal with Animaccord to pick up the “Masha and the Bear” brand for Pampers Night product.

New licensed Pampers Night with the cartoon characters will be launched and available on shelves in December and distributed across the MENA region in Bahrain, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, United Arab Emirates and Saudi Arabia.

The launch of the branded Pampers Night with “Masha and the Bear” will be accompanied by a promotional campaign arranged by Animaccord and P&G.

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License Global

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