Mix Licensing Group to Represent Minix for Inbound Licensing

New collectible figurines company gets licensing representation.

May 20, 2022

Mix Licensing Group logo.Mix Licensing Group

Mix Licensing Group brings on a new collectible figurines client, Minix, to build a licensing portfolio for sports, entertainment and pop culture. Based in Spain, Minix will launch its first line this summer in EMEA with favorite pop-culture characters from Netflix as well as figurines of popular soccer athletes and teams. Minix is finalizing distribution in the U.S. with a toy company to begin rolling out in North America as early as this holiday season.

“I’ve never seen collectible figures quite like these; the way Minix is able to capture the likeness and personality of real-life people is astounding,” says Melissa Moskowitz, managing director, Mix Licensing. “We’re excited to build a robust assortment of pop culture licenses to make a meaningful retail statement across the globe and create a stir amongst collectors who will get to see their favorite characters, athletes and celebrities in a fun new way.”

Minix will produce 5-inch and 3-inch figurines, each with a unique expression

and pose. The packaging will feature the character silhouette and unique numbers to drive collectibility.