next week. Justina McCaffrey has partnered with OPNN to create a campaign to raise awareness of the needs of at-risk and inner-city youth as these teens and their parents struggle to afford the experience of an important milestone: prom. The initiative combines the giveaway of a custom-made Justina McCaffrey bridal gown or suit (valued at $20,000) with an optional financial donation to OPNN by entrants.
The drawing will be facilitated by McCaffrey’s licensing agency, Cronus Global, with support from the organizers of Licensing Expo, Global Licensing Group. The contest launched on June 5, and Licensing Expo attendees can access the drawing home page via QR codes positioned in the Fashion Showroom Café and in Cronus Global’s booth E196. Entry to win the one-of-a-kind gown or suit is free, and optional donations
The initiative forms part of
, which takes place June 14, focusing on social responsibility and helping others.
“It makes me happy to see students leaving our donation sites with formal wear, shoes and accessories in hand and to know we’ve helped so many teens experience prom,” says Noel D’Allacco, founder, Operation Prom National Network. “With most formal events canceled during the pandemic, our inventories are lower than in prior years, and that’s why this awareness campaign with Justina McCaffrey is so important. We certainly accept financial donations, but we are just as glad to receive physical donations too.”
“OPNN is such a great charity, and it aligns organically with what I do every day, which is to bring joy to people as they celebrate life’s important milestones,” said McCaffrey. “We will have achieved our goal if even one more student is able to go to prom due to awareness from this campaign. I’m ecstatic that my work might provide that chance.”
In concert with OPNN’s mission statement, Justina McCaffrey serves all, independent of race, religion, gender or sexual orientation. The winner of the drawing will be free to choose the style of formal wear that is suited to their definition of a perfect celebration day.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.