Lifestyle brand Iscream has announced a brand-new line of Care Bears-licensed lifestyle products and accessories, in agreement with licensor Cloudco Entertainment.
"Iscream's goal has always been to share fun, happy products with people of all ages," says Jennifer Mines Kamen, vice president, Iscream. "Care Bears' iconic imagery and positive messaging are in perfect alignment with our brand, and we are overjoyed to present our new Care Bears collection, launching in fall 2021."
The entire line will feature Care Bears prints and characters on items including plush sleeping bags and blankets, onesies and other children's apparel, backpacks, luggage, pillows, beauty items, stationery and more.
"Collaborating with partners that represent sharing, caring, and friendship throughout their collections is very important to us," says Cristina Villegas, vice president, licensing, North America, Cloudco Entertainment. "Iscream shares our love for rainbows, sunshine and magic, and that shines through in each piece of the Care Bears' collection. We couldn't be more excited to share these fun, colorful products with our fans this fall."
Iscream's new Care Bears line of apparel and accessories will be available at specialty and major retailers in the U.S. and Canada, as well as from iscream-shop.com.