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Iconix Brand Group Inks Ocean Pacific Licensee

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Bespoke Labs will create a range of apparel for the brand.

Iconix Brand Group has signed a one-year agreement with Bespoke Labs to be the new North American licensee for contemporary lifestyle brand Ocean Pacific. 

The exclusive collection from Bespoke Labs will feature O.P. vintage graphics spanning each decade from the '70s to now and will make its debut for the spring season launching this month. It will feature men's and women's tops and reflects the Ocean Pacific brand's surf history and Californian aesthetic.

"Ocean Pacific has defined the California lifestyle for five consecutive decades of youth culture," says Ken West, general manager and executive vice president, Bespoke Labs. "O.P.'s vast library of graphics is the perfect fit for our digital platform, allowing consumers to choose from hundreds of original O.P. designs on their preference of apparel style, fit and color. New graphics, apparel styles and collections will be continuously released throughout the year, and we plan to engage and collaborate with Ocean Pacific brand loyalists to maintain authenticity and deliver on their demands."

The men's and women's Ocean Pacific collection will feature t-shirts, tanks and sweatshirts in a customizable range of colors and graphics. It is available exclusively on www.opsunwear.com. 

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