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The pet will grow into the rapper’s signature hairdo.

License Global

November 28, 2023

1 Min Read
Ice Spice Chia Pet
Chia PetIce Spice

Chia Pet has announced a partnership with rapper, Ice Spice.

This collaboration between Chia Pet and Ice Spice aims to bridge together nostalgia and mainstream uniting two brands that resonate across diverse age groups. Living Product, a lifestyle brand, is the creative engine behind the collaboration.

"Like my lyrics say, 'I'm breakin' records and I'm breakin' news,’” says Ice Spice. “I'm not sure who stole whose look, but I'm into it and am very excited about this fun partnership. Chia Pet is an iconic brand with a dope jingle – so we have that in common."

"Collaborating with Ice Spice and Living Product was a seamless choice,” says Joel Weinshanker, chief executive officer, Ad Populum, owner, Chia Pet brand. “Ice Spice's distinctive hair style and magnetic charisma, combined with the cool vibe of Living Product, resonate perfectly with younger generations. This echoes the joyous spirit that we hold dear among our cherished Chia fans."

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License Global

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