HitTrax and MLB Enter Licensing Agreement

The deal will allow HitTrax to incorporate MLB assets on its platform.
License Global

January 7, 2022

The HitTrax logo

HitTrax, a company focused on advanced metrics and gaming within the baseball and softball community, has entered into a licensing agreement with Major League Baseball. 

InMotion Systems, creator of the HitTrax Data Capture and Simulation System, and Major League Baseball have entered into a licensing agreement that permits HitTrax to incorporate MLB assets and trademarks directly into its platform. 

The new MLB package will be on full display within the HitTrax Gaming Module. Since its introduction in 2014, players across the world (ranging from youth to professional) have competed in HitTrax leagues and tournaments. Powered by the millisecond response time of the HitTrax sensor, the gaming module animates on-field players and displays the corresponding outcome (ball or strike, seeing-eye single or double play) just as quickly as the action happens.   

"This partnership with MLB elevates the HitTrax experience even further as our players can now view the iconic MLB and team logos directly

in their favorite stadiums," says Mike Donfrancesco, chief executive officer and founder, HitTrax. “We are excited to offer this one-of-a kind package to our worldwide customer base."  

The MLB package is now available to all HitTrax users – academies, college/high school programs, retail stores and entertainment venues – through a subscription package that will fuel continued development with MLB.   

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