Sponsored By

Flynn Collective to Rep Sabrina Soto

HGTV’s Soto is expanding her brand to home furnishing categories.

License Global

January 18, 2022

1 Min Read
Sabrina Soto
Flynn Collective

HGTV star and Latinx home and lifestyle guru, Sabrina Soto, has appointed Flynn Collective to serve as her exclusive licensing agency.   

Soto has been featured on major networks including HGTV, TLC, NBC and CBS. She currently stars in the series “Secret Celebrity Renovation'' on CBS and is the co-host of Roku Original, “Squeaky Clean with Leslie Jordan.” 

Soto has also collaborated with brands such as Target, Walmart, KitchenAid, Wayfair and Martha Stewart.   

“Sabrina Soto is the ideal design authority to represent and tap into the Latinx and multi-cultural consumer market, which accounts for 18% of the U.S. population and yet is still underserved,” says Jennifer Flynn Case, chief executive officer, Flynn Collective.  

Flynn Collective is seeking new collaborations, partnerships and licenses to further fortify and extend the Sabrina Soto brand into additional home furnishing categories.   

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like