Flynn Collective to Rep Sabrina Soto

HGTV’s Soto is expanding her brand to home furnishing categories.
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License Global

January 18, 2022

Sabrina Soto
Flynn Collective

HGTV star and Latinx home and lifestyle guru, Sabrina Soto, has appointed Flynn Collective to serve as her exclusive licensing agency.   

Soto has been featured on major networks including HGTV, TLC, NBC and CBS. She currently stars in the series “Secret Celebrity Renovation'' on CBS and is the co-host of Roku Original, “Squeaky Clean with Leslie Jordan.” 

Soto has also collaborated with brands such as Target, Walmart, KitchenAid, Wayfair and Martha Stewart.   

“Sabrina Soto is the ideal design authority to represent and tap into the Latinx and multi-cultural consumer market, which accounts for 18% of the U.S. population and yet is still underserved,” says Jennifer Flynn Case, chief executive officer, Flynn Collective.  

Flynn Collective is seeking new collaborations, partnerships and licenses to further fortify and extend the Sabrina Soto brand into additional home furnishing categories.   

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