Dior is launching a series of pop-up stores to introduce the Dior Vibe line, which includes the Dior and Technogym Limited-Edition series of home wellness products.
Within this new project, Technogym and Dior have joined forces to devise the Technogym MyRun connected treadmill, Technogym multifunctional workout bench and Technogym exercise ball – reinterpreted in a white version with a Dior star and the name “Christian Dior,” highlighted by five horizontal stripes in contrasting colors.
"This shared goal of excellence gives life to a limited series of innovative Technogym products interpreted with the Maison Dior’s unique allure,” says Nerio Alessandri, founder, Technogym. “Created to inspire the concept of wellness with new generations, it also offers people the opportunity to live a unique and irresistible experience.”
The new Dior x Technogym line will be available in Dior pop-up stores in Shanghai, Sanya, Beijing, Chengdu, Hong Kong, Seoul, Taipei, Bangkok, London, Beverly Hills, Soho and Tokyo, as well as in a selection of pop-ins in Paris, Milan, Tokyo, New York and Seoul as of this month.