Dior, Technogym Unveil Limited-Edition Pieces

The two have teamed up to create an exclusive limited-edition series of fitness products.
License Global Logo
License Global

January 7, 2022

Stills from the Technogym collaboration with models showcasing the fitness equipment

Dior is launching a series of pop-up stores to introduce the Dior Vibe line, which includes the Dior and

Technogym Limited-Edition series of home wellness products


Within this new project, Technogym and Dior have joined forces to devise the Technogym MyRun connected treadmill, Technogym multifunctional workout bench and Technogym exercise ball – reinterpreted in a white version with a Dior star and the name “Christian Dior,” highlighted by five horizontal stripes in contrasting colors. 

"This shared goal of excellence gives life to a limited series of innovative Technogym products interpreted with the Maison Dior’s unique allure,” says Nerio Alessandri, founder, Technogym. “Created to inspire the concept of wellness with new generations, it also offers people the opportunity to live a unique and irresistible experience.” 

The new Dior x Technogym line will be available in Dior pop-up stores in Shanghai, Sanya, Beijing, Chengdu, Hong Kong, Seoul, Taipei, Bangkok, London, Beverly Hills, Soho

and Tokyo, as well as in a selection of pop-ins in Paris, Milan, Tokyo, New York and Seoul as of this month. 

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like




This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.