With the historic archives, museums and artisans of Colonial Williamsburg as inspiration, Craft & Forge will encompass a range of products for the home, including home décor, outdoor living, crafting, seasonal, food and beverage and more.
To further support the preservation and exploration of traditional trades, Craft & Forge gives a percentage of proceeds back to the development and education of historic trades at Colonial Williamsburg.
The Colonial Williamsburg Foundation has enlisted licensing agency Thread to lead licensing opportunities and partnerships for Craft & Forge. Alligator Clouds has been retained to develop marketing strategies and launch the brand across all channels.
“Thread is passionate to be a part of the development, launch and future growth of Colonial Williamsburg’s newest brand, Craft & Forge,” says Cindy Elfenbein and Marcy George, co-founders, Thread, in a joint
The first Craft & Forge Artisan Exchange will be held Sept. 22 - 23.
“Our love of historic trades, our passion for the artisan-inspired products, and our desire to pass on artisan skills to a younger generation ignited the spark to create Craft & Forge,” says Kiri Franco, director, brand and licensing, Williamsburg Brand. “We look forward to partnering with like-minded brands to bring an outstanding assortment of product to the marketplace.”
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