Cloudco Entertainment, Sanrio Partner for Fashion

Care Bears, the brand under Cloudco Entertainment, has joined forces with the global lifestyle brand, Sanrio, and its Hello Kitty and Friends franchise. This collaboration merges the worlds of Hello Kitty with the universe of Care-A-Lot in fashion, plush and stationery.  

It will launch early this spring on Sanrio.com and at select retailers, including Loungefly for exclusive bags, accessories, and home goods; apparel at Hot Topic and novelty accessories; stationery and plush at Claire’s and Target.

“Care Bears, the iconic brand known for its message of caring and friendship, has been cherished through generations,” says Robert Prinzo, head, global licensing, Cloudco Entertainment. “We’re thrilled to have Hello Kitty and Friends join Care-a-Lot, adding their unique charm and magic. This collaboration opens new avenues for engagement and introduces the magic of Care Bears to new friends.”

“We are happy to partner with Care Bears, a brand that exemplifies our core values of friendship, kindness and inclusivity, and bring fans a special assortment of super-cute collectibles in time for Hello Kitty’s 50th anniversary in 2024,” says Jill Koch, senior vice president, marketing, brand management and creative, Sanrio. “We hope to bring smiles to everyone’s faces as they enjoy this iconic fusion of two brands that are dedicated to inspiring friendship around the world.”