Rainbow Loom will launch an extensive range of products featuring Care Bears characters.

License Global

June 30, 2023

1 Min Read
Cloudco Entertainment, Rainbow Loom logos
Cloudco Entertainment, Rainbow Loom logosCloudco Entertainment, Rainbow Loom

Cloudco Entertainment, owner of the Care Bears property, has announced a new licensing agreement with Rainbow Loom. The collaboration aims to introduce co-branded products to retailers in 2024. Rainbow Loom, known for its jewelry-making kits, will launch an extensive range of products featuring Care Bears characters. This collaboration will allow fans to create their own Care Bears-inspired jewelry and crafts using beads, charms and DIY figurines.

“We are thrilled to join forces with Cloudco, a brand that shares our core values of promoting sharing, caring and kindness,” says Choon Ng, owner, president, Rainbow Loom. “Care Bears has touched the hearts of fans across generations, and we are excited to deliver delightful and innovative products that showcase the magic of the Care Bears to retailers in 2024.”

“We couldn't be more excited about our partnership with Rainbow Loom,” says Amy Sullivan, head, retail, Cloudco Entertainment. “Rainbow Loom’s commitment to creativity and self-expression aligns perfectly with the spirit of the Care Bears brand. Together, we will bring unique and engaging products to fans, fostering imagination and spreading the message of sharing and caring.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like