Cloudco Entertainment, Rainbow Loom Partner for Care Bears Jewelry and Craft Kits

Cloudco Entertainment, owner of the Care Bears property, has announced a new licensing agreement with Rainbow Loom. The collaboration aims to introduce co-branded products to retailers in 2024. Rainbow Loom, known for its jewelry-making kits, will launch an extensive range of products featuring Care Bears characters. This collaboration will allow fans to create their own Care Bears-inspired jewelry and crafts using beads, charms and DIY figurines.

“We are thrilled to join forces with Cloudco, a brand that shares our core values of promoting sharing, caring and kindness,” says Choon Ng, owner, president, Rainbow Loom. “Care Bears has touched the hearts of fans across generations, and we are excited to deliver delightful and innovative products that showcase the magic of the Care Bears to retailers in 2024.”

“We couldn't be more excited about our partnership with Rainbow Loom,” says Amy Sullivan, head, retail, Cloudco Entertainment. “Rainbow Loom’s commitment to creativity and self-expression aligns perfectly with the spirit of the Care Bears brand. Together, we will bring unique and engaging products to fans, fostering imagination and spreading the message of sharing and caring.”