Build-A-Bear Teams with Axiom Space

Axiom Space and Build-A-Bear Workshop have continued their partnership and will send a teddy bear crew member into space, along with the Axiom Mission 3 (Ax-3) astronauts in a launch planned no earlier than Jan. 17, from Florida. The teddy bear, named GiGi, will launch as the Ax-3 mission’s zero-gravity indicator wearing Axiom Space’s next-generation spacesuit. GiGi’s first mission was Axiom Mission 2 (Ax-2) last May, marking the first time Build-A-Bear sent a stuffed animal to space. 

“We love to foster creativity and create special moments at Build-A-Bear, so we are pleased to continue our partnership with Axiom Space and see our beloved GiGi head back to orbit as part of the Ax-3 mission,” says Julia Fitzgerald, chief marketing officer, Build-A-Bear. “Not only does this mark a special moment in history, but we also hope GiGi’s story inspires children to consider STEAM activities, hobbies and even careers. Our bears are always there for a hug and friendship, but we especially love when they can also provide the inspiration for pursuing a ‘sky’s not the limit’ adventure.”   

As the fifth crew member of Ax-3, GiGi’s aims to inspire children around the world to learn about space and consider careers in science, technology, engineering, the arts and mathematics (STEAM).    

“Our partnership with Build-A-Bear is key in helping to drive curiosity in young minds about space exploration,” says Sandra Nelson, vice president, marketing, Axiom Space. “We want our fifth crew member, GiGi, to inspire youth in space exploration and encourage them to grow their knowledge about STEAM. It’s imperative that we build a diverse workforce with a unique skillset ready to drive innovations and fuel new ideas to advance civilization.”