Brandgenuity Introduces Ed Stafford OLPRO Outdoor Range

Brandgenuity has brokered a licensing agreement between renowned adventurer, Ed Stafford, and camping brand, OLPRO. This partnership unveils a range of tents and sleeping bags, blending OLPRO’s innovative design and sustainable materials with Ed Stafford’s vast experience in the field. By co-creating this range of high-quality, durable products at accessible price points they aim to enable friends and family to enjoy more frequent adventures in the great outdoors.

The collaborative range features five tents, including 2- and 8-berth tents, and two newly designed sleeping bags. The Ed Stafford OLPRO range provides customers a wider variety of designs and product features. Using OLTECH REPRO, a sustainable material crafted from repurposed plastic bottles, the products exemplify the fusion of sustainability and cutting-edge design. The tents are designed featuring rain diverters on zips to keep the inside of the tents dry, and black inners to keep the tents cool and dark for comfortable summer sleeping.

“As a brand designed for adventure, it’s been an incredible experience working with one of the world’s best-known adventurers,” says Daniel Walton, chief executive officer, OLPRO. “Working alongside Ed, we’ve developed a range of tents for people who want to get out there and enjoy the outdoors using our innovation and Ed’s experience.”

Rooted in a passion for the outdoors, OLPRO is a B-Corp-certified camping brand, committed to positively impacting workers, communities, customers and the planet. Backed by an industry-leading lifetime warranty, OLPRO products encourage adventurers to stand up for the planet and stand out with gear designed in the U.K. for the U.K. The Ed Stafford OLPRO collection challenges the economy of “disposable” tents, with products that are developed with durability and dependability in mind. By producing equipment that will withstand frequent use, adventurers can enjoy years of cost-effective and life-enhancing outdoor exploration.

Ed Stafford, the Guinness World Record holder for walking the length of the Amazon River, played a role in the design, offering insights and feedback throughout the product development process. His experience has been developed in the Scouts, the Army and through numerous adventures and expeditions, as showcased on TV shows such as “First Man Out” and the “60 Days” series, with his most recent series, “Kings of the Jungle,” airing in the U.K. on Channel 4 later this year. These experiences have enabled him to help OLPRO develop a product range that is truly fit for purpose.

“We’ve crafted some great kit based on our shared love for exploration and the outdoors,” says Stafford. “With many of my experiences being impacted by waste plastic, I’m also thrilled that our collection can repurpose that into durable, adventure-enabling equipment. I’m excited to see adventurers embrace this unique collection.”

Preorders are available on Olproshop.com. This product line is an OLPRO exclusive and will be available to purchase directly from Olproshop.com as well as select U.K.-based retailers and marketplaces, including Mountain Warehouse, Decathlon and Halfords. Products will be showcased at The National Outdoor Expo in Birmingham in March, and the first stock will arrive in the U.K. in May.