Categories under consideration for licensing include toys, teethers, play centers for babies, STEM and musical toys and outdoor play for toddlers.

License Global

August 8, 2022

1 Min Read
Mom and baby using the ExerSaucer.
Mom and baby using the ExerSaucer.Evenflo

The Evenflo Company has announced the appointment of The Brand Liaison to lead a coordinated licensing program for its brand ExerSaucer by Evenflo. 

ExerSaucer is a playground for a growing baby, offering sensory exploration with textures, colors, light and sounds. The brand has been around for more than 25 years. 

“When it comes to activity centers, the best and most trusted brand is ExerSaucer, the best in its class, and the name for baby activity centers,” says Karen Diamond, consultant, The Brand Liaison. “The ExerSaucer brand can now be licensed on a variety of complementary baby products.”  

The Brand Liaison licensing efforts and products from licensees will be sold online and in-store at retail channels where the original ExerSaucer products can be found, including Walmart, Target, Amazon, department stores, off-price and specialty channels. Products from licensees will also be included in coordinated marketing efforts with respected bloggers and publications that are relevant to today’s parents.  

“We looked at licensing business expansion strategies and The Brand Liaison stood out as the best agency to help us meet our goals,” says Dave Taylor, chief executive officer, Evenflo.  “They understand our brand and share our mission for safe, happy and engaged development.” 

Related:Me & The Bees and Daymond John Select The Brand Liaison

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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