to lead a coordinated licensing program for its brand ExerSaucer by Evenflo.
ExerSaucer is a playground for a growing baby, offering sensory exploration with textures, colors, light and sounds. The brand has been around for more than 25 years.
“When it comes to activity centers, the best and most trusted brand is ExerSaucer, the best in its class, and the name for baby activity centers,” says Karen Diamond, consultant, The Brand Liaison. “The ExerSaucer brand can now be licensed on a variety of complementary baby products.”
The Brand Liaison licensing efforts and products from licensees will be sold online and in-store at retail channels where the original ExerSaucer products can be found, including Walmart, Target, Amazon, department stores, off-price and specialty channels. Products from licensees will also be included in coordinated marketing efforts with respected bloggers and publications that are relevant to today’s
“We looked at licensing business expansion strategies and The Brand Liaison stood out as the best agency to help us meet our goals,” says Dave Taylor, chief executive officer, Evenflo. “They understand our brand and share our mission for safe, happy and engaged development.”
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