Collection will include cribs, mattresses, toddler beds, highchairs and more.

License Global

May 4, 2023

2 Min Read
D.O.M. Family Logo
D.O.M. Family LogoD.O.M. Family

The D.O.M. Family, a U.S. juvenile product company, joins hands with Mattel to bring parents and new families a children’s collection comprising convertible cribs, mattresses, toddler beds, chairs and more. 

The licensing venture sees the launch of two unique collaborations – Fisher-Price x Dream On Me and Barbie x Evolur.

The Fisher-Price x Dream On Me collection targets age groups of infants and beyond, with playful multipurpose pieces that range from nursery to toddler collections with convertible cribs, highchairs, crib mattresses, play yards, nursery gliders and more.

The Barbie x Evolur collection positions its offerings with a message to empower young girls – “Make Dreams Possible,” targeting toddlers ages 15 months and up. The collection includes furniture pieces like toddler, twin, full and queen beds, dressers and more – all with a “playhouse to real-life” feel.

The Barbie by Evolur assortment also introduces a first-of-its-kind, limited-edition toddler collection in an ombre finish.

“We’re happy to partner with a legacy like Mattel,” says Mark Serure, chief executive officer, D.O.M Family. “The collections are designed to converge our worlds of want-based thought leadership and need-based product innovation. As both companies come with a robust legacy of creating IP-driven products that provide never-before experiences, the innovative, trendy and diverse collections are sure to be a treat for consumers. While Evolur and Barbie align with their aim to empower the new generation and create luxury experiences with a ‘playhouse to real-life’ range, Dream On Me and Fisher-Price come together in harmony to create multi-functional products that are designed to enhance the growing experiences of childhood, for children and new parents alike.”

Related:Barbie Unveils Anna May Wong Doll

Both collections hit the market in Q2 2023, with the Barbie x Evolur collection releasing around the launch of the much-anticipated “Barbie” movie. 

The Barbie x Evolur and Fisher-Price x Dream On Me collections are available in the U.S., Canada and Mexico online and in stores at all leading retailers.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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