‘B.Duck’ Comes to U.S Licensing Market

“B.Duck” and B.Duck Family Character have joined forces with Stephanie Kupperman, Licensing Three Sixty, to bring “B.Duck” to the U.S. licensing market.  

“B.Duck” is not new to licensing. The brand was conceived by Eddie Hui in 2005 and inspired by the real story of 30,000 rubber duckies that fell into the Pacific Ocean in 1992 and bobbed halfway around the world, landing in places such as The Arctic, shores of Japan, Australia, Indonesia and South America. Hui, inspired by the rubber duckies’ resilience, positivity and love of travel, created the character “B.Duck” with the same ideals. Nearly two decades later, the brand has amassed over 400 licensees in categories ranging from high-end fashion collaborations to home décor, collectible figures, live events and NFTs. The brand has a rapidly growing fanbase of 20 million worldwide.  

“We are thrilled to enter the U.S. market with Stephanie,” says Hui, chairman and chief executive officer, B.Duck Semk Holdings International. “Her expertise in the consumer product market and deep trend awareness makes her the best fit for our brand. Additionally, we have over 1,200 style guides and believe our high-end art plus message of the brand – be positive, be playful – will resonate with our core demographic of Gen Z in the U.S.” 

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“This is a brand about positivity, light-heartedness and fun,” says Kupperman. “We know the past few years have been difficult for many, so we aim to be a source of optimism and create playful, quality products that young U.S. consumers will love to own.” 

All consumer product categories are available, but specifically apparel, accessories, fashion collaborations, home goods, stationery, housewares/tableware, novelty/tech accessories, toys and games and food and beverage.