For the first time, “B.Duck,” “Buffy,” “B.Duck Baby” and more are available for U.S. consumer product partnerships and collaborations.

License Global

May 2, 2023

1 Min Read
B. Duck.
B. Duck.Licensing Three Sixty

“B.Duck” and B.Duck Family Character have joined forces with Stephanie Kupperman, Licensing Three Sixty, to bring “B.Duck” to the U.S. licensing market.  

“B.Duck” is not new to licensing. The brand was conceived by Eddie Hui in 2005 and inspired by the real story of 30,000 rubber duckies that fell into the Pacific Ocean in 1992 and bobbed halfway around the world, landing in places such as The Arctic, shores of Japan, Australia, Indonesia and South America. Hui, inspired by the rubber duckies’ resilience, positivity and love of travel, created the character “B.Duck” with the same ideals. Nearly two decades later, the brand has amassed over 400 licensees in categories ranging from high-end fashion collaborations to home décor, collectible figures, live events and NFTs. The brand has a rapidly growing fanbase of 20 million worldwide.  

“We are thrilled to enter the U.S. market with Stephanie,” says Hui, chairman and chief executive officer, B.Duck Semk Holdings International. “Her expertise in the consumer product market and deep trend awareness makes her the best fit for our brand. Additionally, we have over 1,200 style guides and believe our high-end art plus message of the brand – be positive, be playful – will resonate with our core demographic of Gen Z in the U.S.” 

Related:Licensing Expo Japan Launches Strong

“This is a brand about positivity, light-heartedness and fun,” says Kupperman. “We know the past few years have been difficult for many, so we aim to be a source of optimism and create playful, quality products that young U.S. consumers will love to own.” 

All consumer product categories are available, but specifically apparel, accessories, fashion collaborations, home goods, stationery, housewares/tableware, novelty/tech accessories, toys and games and food and beverage. 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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