Zodiak Plans Waybuloo Plush

Zodiak Kids, Zodiak Media Group’s children’s production and distribution arm, has announced a deal with Posh Paws International for Waybuloo plush, including bean toys, feature plush and window stick-ons which will launch at retail in July this year.

"We are delighted to be announcing this deal with Posh Paws. They are the ideal partner to work with in order to develop the Waybuloo brand," says Jane Kennedy, head of sales, consumer products, Zodiak Rights. "2012 looks to be an exciting time for Waybuloo, with the launch on Monday of the new 11-minute version on CBeebies, we look forward to announcing other new licensing partners in the coming year.”