WWE Names New GM for China

WWE has appointed Jay Li to the role of vice president and general manager for Greater China.

In his newly created role, Li will lead WWE’s strategic business development initiatives and day-to-day operations in China. He will also work with local government authorities and partners across all of WWE’s lines of business including TV, live events, marketing, sponsorships, new media, licensing and merchandising.

Before joining WWE, Li worked as Skullcandy’s general manager for China. While with Skullcandy, he helped launch its business in China, grow annual sales and establish Skullcandy as a leading youth brand. Li has held key positions with the Li Ning Company, a sporting goods company in China, IBM and Andersen Consulting.

“China is strategically important for WWE and we are confident that Jay will help successfully develop our brand and business in the market,” says Gerrit Meier, president, international, WWE. “We remain committed to expanding WWE internationally, and our presence in China is critical to the company’s future growth.”