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License Global’s latest insights report sheds light on how COVID-19 will challenge the licensing industry moving forward.
December 4, 2020
In late 2019, the world learned of a new disease first identified in Wuhan, China. The virus causing that disease, COVID-19, was revealed to be highly contagious and potentially deadly. The threat of the virus caused worldwide concern and prompted lockdowns all over the world. No business or industry was untouched by the pandemic, and we’re still seeing the effects to this day. But what challenges and concerns will the brand licensing business, in particular, face in the months ahead?
License Global reveals this and more in its newest insights report: “License Global Insights – COVID-19: What Happens Next?” From regional outlooks to long-term impacts and more, this extensive study touches on the most important questions everyone in the licensing industry needs answers for during this difficult time. What challenges are our colleagues and businesses facing now, and what will we face in the future? What key industry topics are of concern throughout the industry? How can licensing professionals prepare?
Read more about:COVID 19
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
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