VIMN Appoints U.K. Managing Director

Viacom International Media Networks has promoted James Currell to executive vice president and managing director of VIMN U.K., Northern and Eastern Europe.

In his new role, Currell will have management oversight of all of Viacom’s media networks and related businesses in 33 European countries, including the U.K. He will report to David Lynn, whom he replaces at the helm of Viacom’s U.K. operations following Lynn’s promotion to president and CEO of VIMN.

Prior to his promotion, Currell served as chief operating officer of Channel 5, which was acquired by Viacom in 2014.

“James has been integral to the stellar growth of our operations managed out of the U.K., both before and after our acquisition of Channel 5,” says Lynn. “He’s relentlessly strategic and inquisitive and has a fine understanding of the different needs of all our brands; I couldn’t be happier to have an executive of his caliber to promote from within and I look forward to working with him and Paul to continue developing the exciting momentum we’ve built in our business.”