U.K. Licensing Awards Names Finalists 2U.K. Licensing Awards Names Finalists 2
Tomy, Rubie’s and Spin Master are among the many finalists for the annual Licensing Awards.
April 6, 2018

Tomy, Rubie’s and Spin Master are among the many finalists for the annual Licensing Awards.
The winners from the more than 15 categories will be revealed at The Licensing Awards event, hosted by Max Publishing, on Sept. 10 at London’s Grosvenor House Hotel.
Close to 5,000 licensed products were entered into the Product category this year, which was judged by a panel of 100 top retail buyers from companies including Toys ‘R’ Us, Tesco, M&S, Sainsbury’s, Next, Play.com, The Entertainer, Argos, Boots, HMV, Claire’s, Debenhams, Amazon, Asda and Waterstones.
The finalists in the categories of Products, Retailer and Marketing Communication Campaign are listed below. (Finalists for the Property category will be announced at a later date.)
PRODUCT
Best Licensed Toys or Games:
Dinosaur Train interactive toys from Tomy
Doc McStuffins from Flair
Hello Kitty role play toys from HTI
Moshi Monsters from Vivid
Peppa Pig from Character Options
Teenage Mutant Ninja Turtles from Flair
Dress-Up or Partyware:
Angry Birds from Smiffy’s
Disney Princess from Rubies Masquerade
Disney Monsters Inc. for Tesco By Christy’s
The Gruffalo for TU at Sainsbury’s from VMC
Marvel Superheroes for George at Asda by Christy’s
Superman Man of Steel from Rubies Masquerade
Preschool Apparel (0-5 years):
The Gruffalo for M&S from Watermelon
Guess How Much I Love You babywear for TU at Sainsbury’s from Denicci
The Muppets infant range from George at Asda
Peppa Pig toddler boys’ George Pig range for TU at Sainsbury’s from Blues
Superman apparel from Fabric Flavours
The Very Hungry Caterpillar for Tesco from Brecrest
Children’s Apparel (5-16 years):
Angry Birds for Next from Fashion U.K.
Hello Kitty Liberty Art fabrics collection from Barbour
Justice League for M&S from Watermelon
Me to You nightwear for BHS from Aykroyds
Minnie Mouse footwear from William Lamb
Moshi Monsters girls’ collection for TU at Sainsbury’s from Smith & Brooks
Adult Apparel:
Batman 66 intimates from Diesel
Daddy Pig for George from Blues Clothing
Disney Novelty onesies collection from George at Asda
MTV from Knitmania
Sesame Street Cookie Viva Las Vegas collection from Global Licensing
Star Wars robes from Groovy U.K.
Written, Listening or Learning:
The Great British Bake Off books from Random House
Hello Kitty dictionaries from HarperCollins
Mike the Knight alphabet book and laptop from InspirationWorks
Peppa Pig Make and Bake partworks by Hachette Partworks
Skylander Giants from Penguin
Tree Fu Tom books from Random House
Paper Products or Stationery:
Emma Bridgewater Black Toast collection from Blueprint
Hello Kitty Classic greeting cards from Gemma
Keith Lemon greeting cards and calendars from Danilo
One Direction cut-outs and masks from Mask-arade
Robinsons Fruit Shoot Smencils from Learning Resources
Ted Baker Women’s stationery from Wild & Wolf
Giftware:
Coronation Street shopper bags from Enesco
The Great British Bake Off gift range from Peter Black for M&S
The Gruffalo’s Child giftware from Wild & Wolf
Marvel Retro Comics luggage and bags from BB Designs
Mickey Mouse satchels from The Cambridge Satchel Company
Minnie Mouse Christmas toiletries and cosmetics for Boots from H&A
Home Décor, Tableware or Housewares:
DC Comics posters/wall art from Pyramid International
Emma Bridgewater Black Toast storage wear from Elite Giftboxes
Fireman Sam melamine range from Zak
The Great British Bake Off housewares from Ethos
The Gruffalo bedroom furniture set from World’s Apart
Jamie Oliver for Tefal Professional Series from Groupe SEB
Food or Drink:
Cornetto confectionery from Kinnerton
J2O confectionery from Honeycomb Project Management
Oreo ice cream from Fredericks Dairies
Mickey Mouse fresh produce from Fun Fruits
Pizza Express collection from Kimm and Miller
Star Wars ice-lollies from Icefresh Foods
Licensed Brand:
Goodyear footwear from GRS Footwear
Heinz Tomato Ketchup gift collection from Beams
Mini toys from Golden Bear
National Trust bird food from Ecological Partnership
Tango shower gels from 151 Products
Wall’s gifts and accessories from Half Moon Bay
The Innovation Award:
Cinderella limited edition glass slippers for Harrods from Newmans Footwear
Doctor Who sound and light flip-top Tardis from Underground Toys
Monsters University Sulley Mask from Spin Master
Moshi Monsters Ruckjack from Miioon
Spiderman Airwalker from Amscan International
Star Wars RC jumbo inflatable R2-D2 from Bladez Toyz
MARKETING COMMUNICATION CAMPAIGN
London 2012 Olympic Games Cadbury Unwrap Gold
Moshi Monsters Frubes campaign
Rick Genest x Rocawear SS13
Timmy Time Seaside campaign
Walllace & Gromit and The National Trust for a Summer of Celebration
Betty Boop Lancome Star Eyes campaign
RETAILER
The finalists of the Retailer Award categories were decided as a result of an online nomination process involving manufacturers, suppliers and importers of licensed products, which was then taken into account by a validation panel of industry experts.
Best Retailer of Preschool Licensed Products (0-5 years):
Argos
Asda (includes George@Asda)
Mothercare
Next
Sainsbury’s (includes TU Clothing)
Smyths
Kids Licensed Products (5-16 years):
Argos
Asda (includes George@Asda)
Claire’s
Next
Smyths
The Entertainer
Licensed Adult Products:
BHS
HMV
John Lewis
Kitbag
Next
Sports Direct
The Radar Award:
This new award honors a U.K.-based retailer (bricks-and-mortar or online) that has ‘come on the radar’ by upping their licensing activities in the last year.
Gap
Morrisons
Party Delights
Primark
Specsavers
Urban Outfitters
Top Retailer Award
The winners of the other Reatilers categories are contenders for this award.
Read more about:
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