Tomy, Rubie’s and Spin Master are among the many finalists for the annual Licensing Awards.

April 6, 2018

4 Min Read

Tomy, Rubie’s and Spin Master are among the many finalists for the annual Licensing Awards.

The winners from the more than 15 categories will be revealed at The Licensing Awards event, hosted by Max Publishing, on Sept. 10 at London’s Grosvenor House Hotel.

Close to 5,000 licensed products were entered into the Product category this year, which was judged by a panel of 100 top retail buyers from companies including Toys ‘R’ Us, Tesco, M&S, Sainsbury’s, Next,, The Entertainer, Argos, Boots, HMV, Claire’s, Debenhams, Amazon, Asda and Waterstones.

The finalists in the categories of Products, Retailer and Marketing Communication Campaign are listed below. (Finalists for the Property category will be announced at a later date.)


Best Licensed Toys or Games:

Dinosaur Train interactive toys from Tomy

Doc McStuffins from Flair

Hello Kitty role play toys from HTI

Moshi Monsters from Vivid

Peppa Pig from Character Options

Teenage Mutant Ninja Turtles from Flair

Dress-Up or Partyware:

Angry Birds from Smiffy’s

Disney Princess from Rubies Masquerade

Disney Monsters Inc. for Tesco By Christy’s

The Gruffalo for TU at Sainsbury’s from VMC

Marvel Superheroes for George at Asda by Christy’s

Superman Man of Steel from Rubies Masquerade

Preschool Apparel (0-5 years):

The Gruffalo for M&S from Watermelon

Guess How Much I Love You babywear for TU at Sainsbury’s from Denicci

The Muppets infant range from George at Asda

Peppa Pig toddler boys’ George Pig range for TU at Sainsbury’s from Blues

Superman apparel from Fabric Flavours

The Very Hungry Caterpillar for Tesco from Brecrest

Children’s Apparel (5-16 years):

Angry Birds for Next from Fashion U.K.

Hello Kitty Liberty Art fabrics collection from Barbour

Justice League for M&S from Watermelon

Me to You nightwear for BHS from Aykroyds

Minnie Mouse footwear from William Lamb

Moshi Monsters girls’ collection for TU at Sainsbury’s from Smith & Brooks

Adult Apparel:

Batman 66 intimates from Diesel

Daddy Pig for George from Blues Clothing

Disney Novelty onesies collection from George at Asda

MTV from Knitmania

Sesame Street Cookie Viva Las Vegas collection from Global Licensing

Star Wars robes from Groovy U.K.

Written, Listening or Learning:

The Great British Bake Off books from Random House

Hello Kitty dictionaries from HarperCollins

Mike the Knight alphabet book and laptop from InspirationWorks

Peppa Pig Make and Bake partworks by Hachette Partworks

Skylander Giants from Penguin

Tree Fu Tom books from Random House

Paper Products or Stationery:

Emma Bridgewater Black Toast collection from Blueprint

Hello Kitty Classic greeting cards from Gemma

Keith Lemon greeting cards and calendars from Danilo

One Direction cut-outs and masks from Mask-arade

Robinsons Fruit Shoot Smencils from Learning Resources

Ted Baker Women’s stationery from Wild & Wolf


Coronation Street shopper bags from Enesco

The Great British Bake Off gift range from Peter Black for M&S

The Gruffalo’s Child giftware from Wild & Wolf

Marvel Retro Comics luggage and bags from BB Designs

Mickey Mouse satchels from The Cambridge Satchel Company

Minnie Mouse Christmas toiletries and cosmetics for Boots from H&A

Home Décor, Tableware or Housewares:

DC Comics posters/wall art from Pyramid International

Emma Bridgewater Black Toast storage wear from Elite Giftboxes

Fireman Sam melamine range from Zak

The Great British Bake Off housewares from Ethos

The Gruffalo bedroom furniture set from World’s Apart

Jamie Oliver for Tefal Professional Series from Groupe SEB

Food or Drink:

Cornetto confectionery from Kinnerton

J2O confectionery from Honeycomb Project Management

Oreo ice cream from Fredericks Dairies

Mickey Mouse fresh produce from Fun Fruits

Pizza Express collection from Kimm and Miller

Star Wars ice-lollies from Icefresh Foods

Licensed Brand:

Goodyear footwear from GRS Footwear

Heinz Tomato Ketchup gift collection from Beams

Mini toys from Golden Bear

National Trust bird food from Ecological Partnership

Tango shower gels from 151 Products

Wall’s gifts and accessories from Half Moon Bay

The Innovation Award:

Cinderella limited edition glass slippers for Harrods from Newmans Footwear

Doctor Who sound and light flip-top Tardis from Underground Toys

Monsters University Sulley Mask from Spin Master

Moshi Monsters Ruckjack from Miioon

Spiderman Airwalker from Amscan International

Star Wars RC jumbo inflatable R2-D2 from Bladez Toyz


London 2012 Olympic Games Cadbury Unwrap Gold

Moshi Monsters Frubes campaign

Rick Genest x Rocawear SS13

Timmy Time Seaside campaign

Walllace & Gromit and The National Trust for a Summer of Celebration

Betty Boop Lancome Star Eyes campaign


The finalists of the Retailer Award categories were decided as a result of an online nomination process involving manufacturers, suppliers and importers of licensed products, which was then taken into account by a validation panel of industry experts. 

Best Retailer of Preschool Licensed Products (0-5 years):


Asda (includes George@Asda)



Sainsbury’s (includes TU Clothing)


Kids Licensed Products (5-16 years):


Asda  (includes George@Asda)




The Entertainer

Licensed Adult Products:



John Lewis



Sports Direct

The Radar Award:

This new award honors a U.K.-based retailer (bricks-and-mortar or online) that has ‘come on the radar’ by upping their licensing activities in the last year.



Party Delights



Urban Outfitters

Top Retailer Award

The winners of the other Reatilers categories are contenders for this award. 

Read more about:

The Licensing Awards
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