License Global’s annual report ranks licensing agents by total retail revenue earned from licensed consumer products for their clients.

License Global

April 3, 2023

12 Min Read
Top Global Licensing Agents 2023
Top Global Licensing Agents 2023License Global

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Top 20 Global Licensing Agents

1. IMG

Retail Sales: $15,400,000,000 (estimated)
Client List: 7Up, AAA, ABARTH, Addison Rae, Alfa Romeo, Andy Kaufman, "Angry Birds," American Freshman, ArmorAll, Arnold Palmer, “Assassin’s Creed,” Aston Martin F1 Team, Baby Gap, Banana Republic, Becks (Europe), Been Trill, Bertucci’s, Beyond Closet, Billboard, Booba, Bravo! Italian Kitchen, Brigitte Bardot, British Army, FC Barcelona, Buca di Beppo, Budweiser (Europe), Bugatti, Bundesliga, Care Bears (Asia), Charlie Sifford, Cheetos, Chevron, Chrysler, Collegiate Licensing Company, Corona (Europe), Cosmopolitan, Creed (Asia), Dee & Ricky, Delish, Dennis The Menace, "Dirty Dancing," Dodge, Dolly Parton, Doritos, Ducati, Earl of Sandwich, Eartha Kitt, Elvis Presley (Asia), Energizer, Esquire, Eveready, Fast & Furious (Middle East), France Rugby Federation, Fiat, Fiat 500, Fiat Professional, FIBA Basketball World Cup 2023, Football Greats Alliance (FGA), Fortnite, Foundation, Gap, Gap Kids, Gerry Cosby and Co., Gola, Goodyear, Haribo, Harper’s Bazaar, Jackie Robinson Foundation, James B. Beam Distilling Co., Jack Nicklaus, Jeep, Jim Beam, "John Wick," Jolt Cola, Joyrich, Jurassic World (Middle East), Juventus FC, Kakao Friends, "Killing Eve," Kindi Kids (Middle East), Kirsch, "Kung Fu Panda" (Middle East), LA GOLF, Lamborghini, Lancia, LAPD, Laura Ashley, Lay’s, 24 Hour of Le Mans, Leffe, Li Na, Like Nastya, Luck, MadBalls, MadMen, Marilyn Monroe (Asia), Manchester City (Asia), Maserati, Mao Mao, Mayweather Boxing + Fitness, Men’s Health, Michael Jackson, Millie Bobby Brown/florence by mills, "Minions" (Middle East), MGM (Asia), Mountain Dew, Monopoly (Middle East), M.V. Agusta, My Little Pony (Middle East), Nerf (Middle East), Newmoji (Middle East), NFL (international), Norman Rockwell, "Peppa Pig" (Middle East), Okay Bears, Pepsi, "Pink Panther," Pininfarina, "PJ Masks" (Middle East), Planet Hollywood, Play-Doh (Middle East), Professional Bull Riders, "Queer Eye," RAM, Ram Dass, RAYOVAC, Red Arrows, Refinery29, Ricky Regal, "Ricky Zoom" (Middle East), "Robocop" (Asia), "Rocky" (Asia), Rocket League, Royal Ascot, Royal Air Force, Royal Marines, Royal Navy, Rugby World Cup 2023, Saw, San Diego Comic Con, Severance, Shinola, Shrek (Middle East), Skydance Animation, Smiley (Australia & Middle East), STP, Stella Artois, "Smurfs" (Middle East), Spellbound, "Sonic the Hedgehog" (Middle East), Superdry, "Ted 2," TB12, Tempur +Sealy, Tetris (Asia & Europe), "The Addams Family" (Asia), The Open, "The Silence of the Lambs," Theme, Toes on the Nose, Tokidoki (Asia & Europe), Tom Clancy’s “Rainbow Six,” Transformers (Middle East), Trolls (Middle East), Twilight, UFC, UEFA, UEFA Nations League, Vail Resorts, Van Gogh Museum, Vilebrequin, Vincenzo Valentino, "Vikings" (Asia), Volkswagen, Walkers, Women’s Health, WondLa, World Rugby, World Trade Center and World’s Strongest Man. Read more news from IMG.

2. CAA Brand Management

Retail Sales: $13,700,000,000 (estimated)
Client List: Ford (Mustang, Bronco, F150), Coca-Cola, Netflix, Porsche, Skechers, "Minecraft," Riot Games ("League of Legends," "Arcane," "Wild Rift," "Valorant"), Mattel, Sony Pictures, Anheuser-Busch InBev (Budweiser, Modelo, Corona) Bob Marley, Artestar (Keith Haring, Jean-Michel Basquiat) The Cheesecake Factory, Jelly Belly, Beatrix Potter (Peter Rabbit), "Paddington Bear," Playboy, Miffy, "Sesame Street," Bobacat, Red Bull Racing, McLaren, Formula 1 and Jaguar Land Rover. Read more news from CAA Brand Management.

3. Beanstalk

Retail Sales: $9,900,000,000 (estimated)
Client List: Procter & Gamble, Stanley Black+Decker, Jacuzzi, Audi, Bentley, Volvo, Shell, Pennzoil, Quaker State, U.S. Army, The Ohio State University, Skullcandy, The Metropolitan Museum of Art, Cath Kidston, WeightWatchers (U.K.), Travelocity, Dinotopia, Kellogg's, Godiva, Dole, Bush's Best, TGI Fridays, Perkins and Huddle House, Rosa Mexicano, Chef Eric Adjepong, Diageo, Microsoft, Activision, Ubisoft, Atari and ESL. Read more news from Beanstalk.


Retail Sales: $7,600,000,000 (estimated)
Client List: AEG, Castrol, Compaq, Cummins, Electrolux, Emerson, Frigidaire, Hobie, HP, Odwalla, RCA, Thomson, Weatherbeater, Westinghouse, Clean Boss by Joy, Dansko, Discovery Zone, JOY Kitchen, Kodak, Minolta, Philco, Roto-Rooter, White-Westinghouse, and Wurlitzer. Read more news from LMCA.

5. Animation International

Retail Sales: $5,200,000,000 (estimated)
Client List: Finish, Pizza Hut, KFC, Bugles, P&G, Lay's, Lipton, Nuiren Junior, LELECHA CHOW TAI FOOK, AutoFull, Botop, 52toys, Qman, Mengqu, Macott Station, Bosie, BIEM.L.FDLKK, LALABOBO, M.Latin, TOREAD, ANNIL, LEDIN, CHJ, ACC, nepia, Sunstar, COLORKEY, babyshop, Mistine, MIPOO, CHAOYAYIYAO, SEIWA, MDZF SWEETHOME, KASHIMA, Ichihiro Towel, SANQ, Joyoung, SUMMIT, Wuxi I-lift, Panasonic, SUPOR, ASD, Fuzhou Yingfu, YILI, QQstar, YILI Yiran, Milkana, Alpenliebe, Zhenzhen soda, JARLL, ROCK, Tianwen, Picasso, YZ Stationery, ZEBRA, PAPERANG and Lofree.

6. Global Icons

Retail Sales: $3,800,000,000
Client List: Automobili Lamborghini, Aprilia, Camp Beverly Hills, Brunswick Corporation, Citroen, Colgate-Palmolive, Danone North America, Dickey's Barbecue Pit, DS Automobile, Fleischer Studios & Betty Boop, Fred Segal, Hostess Snacks, Moto Guzzi, Opel, Piaggio, Pine Mountain, Polarfleece, Polartec, Royal Oak, SKIL, Triumph Motorcycles, Turtle Wax, United States Postal Service, Vespa and Voit. Read more news from Global Icons.

7. CLC

Retail Sales: $3,650,000,000
Client List: CLC currently represents nearly 800 colleges and universities, athletic conferences, bowls, the NCAA, the College Football Playoff, Heisman Trophy Trust and other top collegiate brands, as well as other global and scholastic brands. Read more news from CLC.

8. WildBrain CPLG

Retail Sales: $3,500,000,000 (estimated)
Client List: WildBrain ("Teletubbies," "In the Night Garden" and "Strawberry Shortcake"), Peanuts Worldwide, Paramount, MGM, PLAYMOBIL, Hasbro/eOne, Sony Pictures, emoji – The Iconic Brand, Spin Master, SEGA, Dr. Seuss, Line Friends (including BT21 & Brawl Stars), Perfetti Van Melle, Master Lock, Motul, Kikkoman, Absolut, Alfa Romeo Sauber F1, FC Barcelona, Paris Saint Germain FC, Harvard and Yale among others. Read more news from WildBrain CPLG.

9. Brand Central

Retail Sales: $3,400,000,000 (estimated)
Client List: Mars Wrigley, Kraft Heinz, Tapatio Hot Sauce, Bimbo Bakeries (Entenmann's, Little Bites, Thomas'), Cap'n Crunch, Serta Simmons Bedding, "Mister Rogers Neighborhood," Rube Goldberg, Black Paper Party and Bored of Directors. Read more news from Brand Central.

10. Joester Loria Group

Retail Sales: $2,800,000,000
Client List: The World Of Eric Carle, McDonald's, PepsiCo, Frito-Lay, Constellation Brands, Kellogg's, Papyrus, Miffy, Toyota and Lexus. Read more news from Joester Loria Group.

11. Brandgenuity

Retail Sales: $2,400,000,000 (estimated)
Client List: BMW, Church & Dwight (ARM & HAMMER, Vitafusion, OxiClean, Batiste), Mike’s Hot Honey, Chuck E. Cheese, Sazerac (Buffalo Trace, Fireball, Southern Comfort), White Castle, Kahlua, Christina Hall, Paramount (U.K. only), NFL Players Association (Europe only), Dr. Scholl’s, Playtex Baby, Edgewell Personal Care (Banana Boat, Hawaiian Tropic, Schick, Skintimate, Wet Ones), Kao (Jergens, John Freida), MINI, Mr. Kate and Ed Stafford (Europe only). Read more news from Brandgenuity.

12. Guangzhou Art-land Holding Company

Retail Sales: $2,100,000,000 (estimated)
Client List: Aimer Kids, Annil, Anker, Balabala, Belle, Beazero, Chow Tai Fook, China Merchants Bank, CHOCOOLATE, Centrum, Culturelle, DAZZLE, Dettol, Dencare, Deli stationery, E·LAND, FILA, Garden, Hewlett Packard (HP), HLA, I.T,, KFC, KEEP, Lativ, L'OCCITANE, Lawson, Le coq sportif, Palladium, Milkground, Mark Fairwhale, Maxim’s cakes, Nutrilon, Nature’s Bay, Only, Peacebird, Pinlive, POPMART, Paw in Paw, Rio, Skechers, Synear, Semir, Sembo, STAYREAL, Shanghai Happy Valley, Soap Studio, Unifree, Ulike, Volkswagen, Wastons, Winner, Xiao Mi and more. Brands include "SpongeBob SquarePants," "PAW Patrol," "Teenage Mutant Ninja Turtles," "Dora the Explorer," "Blaze and the Monster Machines," "Shimmer & Shine," MTV, USAVICH, World of Eric Carle, Domo-kun, ViViCat, Pet Hotel, Deer Squad, Qee, Barbapapa, Pinkfong/"Baby Shark" and Namito, among others.

13. MDR Brand Management

Retail Sales: $1,680,000,000 (estimated)
Client List: Amora, Amy Winehouse, Elizabeth Arden, FIFA, Jolly Rancher, The Hershey Company, Maille, Miffy, Moonbug, Paul Frank, Reese’s, Revlon and Sophie La Girafe. Read more news from MDR Brand Management.

14. Broad Street Licensing Group

Retail Sales: $1,260,000,000 (estimated)
Client List: Subway Restaurants, Farm Rich Foods, Hard Rock Cafe, SeaPak Foods, Tony Roma's Restaurants, Old World Spices, Rich Foods, Ruprecht Foods and BIC U.S. Read more news from Broad Street Licensing Group.

15. Seltzer Licensing Group

Retail Sales: $1,200,000,000 (estimated)
Client List: Unilever (Popsicle, Breyers, Good Humor, Klondike, Suave), Scotts Miracle-Gro, American Red Cross, Airheads, NBC, Campbell's, Rust-Oleum, Koala Kare, Naturipe, Checkers/Rally's, Harvest Hill (SunnyD, Juicy Juice), Blue Diamond/Almond Breeze and California Pizza Kitchen. Read more news from Seltzer Licensing Group.

16. The Brand Liaison

Retail Sales: $1,000,000,000 (estimated)
Client List: 50th Anniversary of Hip-Hop, FUBU, Coogi, Bearpaw, Be Hippy, The Comfy, Gloria Vanderbilt, Laura Ashley, Lifeguard, BUM equipment, LEI, Route 66, American Outdoorsman, Etonic, Felina, YMLA, Debra Messing, Rachel Hunter, Hoonigan, Ken Block, Kevin James, Daymond John, Catherine Zeta-Jones, David Tutera, Christopher Knight, LaurDIY, Dr. Rick Rigsby, Tamar Geller, Kenny Rogers, Farrah Fawcett, Robert Irvine RI Foods, How to Cake It, Mr. Food, Hungry Girl, Eight O'Clock Coffee, Tetley Tea, Fashion Angels, Ninja Life Hacks, Exersaucer, Me & The Bees, Carte Blanche, Me to You and more. Read more news from The Brand Liaison.

17. Retail Monster

Retail Sales: $975,000,000
Client List: Afro Unicorn, the emoji company, Harlem Globetrotters, Pinata Smashlings, Fall Guys, 5 Minute Crafts, CyberGroup Studios, "Subway Surfers," "Sonic" (RD/U.K.), Wondery, Borderlands, Crayola (Retail Development – RD), Hasbro (RD), Moonbug (RD), Activision (RD), "Minecraft" (RD), Youtooz and Surprise Drinks. Read more news from Retail Monster.

18. Rights & Brands

Retail Sales: $900,000,000 (estimated)
Client List: Moomin, Tove Jansson, Astrid Lindgren & Ilon Wikland, Stig Lindberg, Mauri Kunnas, Carl & Karin Larsson,  Alfie Atkins, Bamse, Kjell Aukrust,  Pettson & Findus, The Beatles, "The Smurfs," Teemu Järvi, Marius of Norway, The JerryMaya Detective Agency, Lollo & Bernie, Mamma Moo and Crow, Hans Arnold, Little Ghost Laba and Pure Norway. Read more news from Rights & Brands.

19. Viz Media

Retail Sales: $710,000,000 (estimated)
Client List: Naruto, Naruto Shippuden, BLEACH, Hunter x Hunter, Boruto, Death Note, Inuyasha,  Doraemon, JoJos Bizarre Adventure, One Punch Man, Uzumaki by Junji Ito, Itoverse – Venus in the Blind Spot, Black Paradox, No Longer Human, Gyo, Remina, Komi Can't Communicate, Rooster Fighter, Devils Candy, Cat-Eyed Boy, Makoto-chan, Orochi Record of Ragnarok, Captain Tsubasa, Yashahime and others. Read more news from Viz Media.

20. Redibra:

Retail Sales: $576,000,000 (estimated)
Client List: Netflix, Coca-Cola, General Motors, Nintendo, CloudCo, Moonbug, Now United, Paul Frank, Galinha Pintadinha, Artestar and Luccas Neto. Read more news from Redibra.

Top Global Licensing Agents to Watch

21. Semk Global Marketing Limited

Retail Sales: $500,000,000 (estimated)
Client List: B.Duck, Chupa Chups and Mentos.

22. Tycoon Enterprises

Retail Sales: $500,000,000 (estimated)
Client List: Entertainment:  BBC, MGM, Sony Pictures, Warner Bros., Universal Pictures, King Features. Character: Moonbug, Sanrio, Line, Viz Media, Pusheen, Care Bears, Dino Ranch, Mundo Bita. Corporate: Hershey's, Kellogg's, Chupa Chups, Crayola, Pepsico, Master Chef. Digital: Microsoft, Authentic Games, Among Us, PKXD. Sports: FIFA, FC Barcelona, Paris Saint Germain. Celebrities: Frida Kahlo, TV Ana Emilia. Fashion: APEX and HEAD. Read more from news Tycoon Enterprises.

23. Lisa Marks Asssociates

Retail Sales: $456,800,000 (estimated)

24. Licensing Street

Retail Sales: $450,000,000 (estimated)
Client List: Sega, Laika, ABC Mouse and Fred Rogers Productions.

25. Alifish

Retail Sales: $430,000,000 (estimated)
Client List: Pokémon, Sanrio, Musée du Louvre, Universal Pictures, Kakao Friends, Saint Seiya, GUNDAM, Pac-man, Street Dance of China, National Museum of China and Summer Palace and more.

26. Striker Entertainment

Retail Sales: $400,000,000 (estimated)
Client List: Alcon Media, AMC Networks, Annapurna, Blink Industries, The Cartel, Gravity Pictures, ITV, Media Rights Capital, Universal Content Productions, Taurus Entertainment, Squanch Games, Scottgames, Twin Atlas, The Gang, Legion M, Ghost House and The Doodle Boy. Read more news from Striker Entertainment.

27. TSG Brands

Retail Sales: $400,000,000 (estimated)
Client List: New Balance, HEAD, Wilson, Everlast, Umbro, Starter, Penn, IZOD, True Religion, Hudson, Steve Madden, Ann Klein, Perry Ellis, Jessica Simpson, Nicole Miller, Sharper Image, Skull Candy and Dr Scholls and more.

28. Brand Licensing Team

Retail Sales: $395,000,000 (estimated)
Client List: General Mills, Molson Coors, Kahala Brands, Denali Ingredients and The 5 Love Languages.

29. Valen Group

Retail Sales: $350,000,000
Client List: Red Robin Gourmet Burgers, Tree Top Inc, The Paleo Diet and ForeverGreen Tech.

30. Evolution

Retail Sales: $325,000,000 (estimated)
Client List: Gaumont Television, Pressman Films, Activision, MGM Studios, Morgan Creek Films, Salavador Dali Universe, Patricia Nash Designs, Tiny Build Games, Ella Fitzgerald Estate, Hollywood Chamber of Commerce,  OLO Industries and Ayrton Senna Estate. 

31. Haven Global

Retail Sales: $250,000,000
Client List: Artestar, Content Media Group, Dr Seuss Enterprises, Liverpool FC, Manchester City FC, Tottenham Hotspurs FC, Frederick Warne & Co. Ltd, IMPS, The Joester Loria Group, Moonbug Entertainment, Mister Men Limited, Paramount, Nickelodeon, MTV, CBS, Comedy Central, Showtime, The Pokemon Company, Pusheen Corp, Sanrio, Sesame Workshop, Silvergate, Spin Master, Toikido Limited, Tokidoki and University of California LA.    

32. LicenseWorks

Retail Sales: $225,000,000 (estimated)
Client List: Stanley Black & Decker, Thomson, ELLE, Kodak, JCB, Schneider, Royal Enfield, Bear Grylls, Harvard University and HEAD.

33. Brand Activation Consulting

Retail Sales: $186,300,000 (estimated)
Client List: The Hershey Company (Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Twizzler, York, Bubble Yum, Milk Duds, Almond Joy, Mounds, Hershey's Miniatures, Hershey's Syrup, Ice Breakers, Whatchamacallit), Just Born Confections (PEEPS, Mike and Ike, Hot Tamale and Peanut Chew), Hormel Foods (Hormel Chili, Planters, Skippy and SPAM), Build-A-Bear Workshop, Revlon and ProMelt.

34. Starwood Brands

Retail Sales: $180,000,000 (estimated)
Client List: adidas, Reebok, Hurley, Quiksilver, Billabong, Roxy, Body Glove, Spyder, MLB, Disney, Nickelodeon, Nautica, Express, Geoffrey Beene, Joseph Abboud, English Laundry, Le Tigre, Nanette Lepore, Bebe, Kensie, Kathy Ireland, Isaac Mizrahi, Baby Phat, Phat Farm, US Army, Tetris, Staycool NYC, Altec Lansing and Aiwa.

35. Jewel Branding & Licensing

Retail Sales: $170,000,000 (estimated)
Client List: New York Botanical Garden, Frank Lloyd Wright Foundation, National Wildlife Federation, Rachael Hale, Plum Pretty Sugar, Nikki Chu, EttaVee, Bouffants & Broken Hearts, Mia Charro, CatCoq, Heirloomed, Amber Vittoria, Turnowsky, Inspirivity, Rongrong DeVoe, Sara B, CreativeIngrid, Loveall, Lily & Val, Alia Hornet and Breathe Live Explore.

36. MHS Licensing + Consulting

Retail Sales: $144,000,000 (estimated)
Client List: The Hautman Brothers, Abraham Hunter, Stephanie Ryan, Amylee Weeks, Amira Rahim, Image World, Al Agnew, Jetty Home and Buck Wear.

37. Maurizio Distefano Licensing

Retail Sales: $130,000,000 (estimated)
Client List: Albert Einstein, ALVINNN!!! and the Chipmunks, Army of Apes, Baileys, Bing Bunny, Blippi, Bluey, Charlie Chaplin, CharlotteM, Cocomelon, Corto Maltese, Cup of Therapy, EPIC Rights music, Filippo Laterza, La Gazzetta dello Sport, Gigantosaurus, GMS music, Hamsta, ISA, Kids vet Academy, Leo and Tig, Little Angel, Little Baby Bum, LIFE, Masha and the Bear, Perryscope music and Premoli +Di Bella. Read more news from Maurizio Distefano Licensing.

Retail Sales: $113,000,000 (estimated)
Client List: Sesame Street, Paramount Garfield, One Hasbro, King Features, Le Petite Prince, Moomin, Pinkfong Baby Shark, Bandai Namco, Jujutsu Kaisen and many more.

39. The Point.1888

Retail Sales: $106,000,000 (estimated)
Client List: Team GB, Moomin, Tom Gates, British & Irish Lions, Battersea Cats & Dogs Home, Moulin Rouge Paris, Ben Eine, Percy the Park Keeper, Abbey Road Studios, The Repair Shop, Williams Racing, St Andrews Link, MissPrint, Official Chart Company, The Raccoons, Rachel Ellen Design, Flip Out, Emily Burningham, Moon & Me, Real Hackney Dave, I Like Birds, Mumsnet and Cozmo. Read more news from The Point.1888.

40. La Panaderia Licensing & Marketing

Retail Sales: $100,000,000 (estimated)
Client List: TOEI, Hasbro, Peanuts, Sesame Workshop, Zinkia, Animaccord, BBC, Grupo Bimbo, Snoopy, Peppa Pig, Dragon Ball.

Download the Top Global Licensing Agents 2023 report in full.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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