The Insights Family Appoints SVPThe Insights Family Appoints SVP

The Insights Family, a kids and family market intelligence company, has announced the appointment of industry veteran, Ivan Colecchia, as senior vice president, international development.  

Ivan will play a key role in the next stage of The Insights Family’s growth, which has seen the business expand to operating in 22 international markets, with more than 100 clients including Amazon, BBC, Hasbro, Paramount and Warner Media. 

“We are delighted to welcome Ivan to the team,” says Nick Richardson, chief executive officer and founder, The Insights Family. “Ivan’s extensive experience and knowledge will play a key role in us further expanding and taking all levels of our business to the next level, specifically our international development.”  

Read More: The Insights Family Expands Team and Reach

Prior to joining The Insights Family, Colecchia has over 25 years of experience in worldwide family market research, spending time in the U.S., Europe and Asia across many different business areas. He is an appreciated expert in the family brand space and has been a keynote speaker at many international licensing conferences and events.  

“I am very pleased to be joining The Insights Family,” says Colecchia. “I have found the business to be extremely dynamic in its approach, with a team of passionate and collaborative individuals who are working together to assist clients in driving value across their business. The variety of innovative products and services will allow me to help clients realize the importance of kids’, parents’ and family market intelligence in moving their business forward.” 

This appointment comes in line with the company’s attendance at Licensing Expo in Vegas, which will see Jenny Kieras, chief revenue officer, speaking in the Licensing U theater on “How To Research Effectively Without Stifling Creativity” at noon on May 25.  

The Insights Family has also released a special report on “Mapping the World of Content,” released exclusively at Licensing Expo. It will be available for download from May 24. Register to receive your free copy ahead of the launch at Get.theinsightsfamily.com/content2022.