The Good Fight: How Purpose Breeds Success | Brand Licensing Europe 2022

License Global

September 20, 2022

1 Hr View
The Good Fight Webinar: Watch Now

Date: Sep 20, 2022

Duration: 1 Hr

What is purpose and why is it important to businesses and customers? What differences can it make?

Our panel of industry change makers will debate how leading with purpose can create a competitive advantage for licensors, retailers and licensees alike.

Understand what role the licensing industry has to play and most importantly, what opportunities this can create.


  • Moderator: Will Stewart, Founder & CEO, The Point.1888

  • Veronica Hart, Executive Vice President, Global Franchise Planning & CP Marketing, Paramount

  • Nicolas Loufrani, Founder and CEO, The Smiley Company

  • Helena Mansell-Stopher, Founder & CEO, Products of Change

  • Kingston Myles, Head of Commercial Development, English Heritage

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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