Semaphore Licensing Signs Blogilates

The deal marks the first fitness star to join Semaphore’s portfolio.

License Global, Content Editor

March 10, 2020

1 Min Read
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Cassey Ho, the creator and talent from Blogilates, is the first fitness star to join Semaphore Licensing Solutions’ portfolio of new media creators.

The certified fitness instructor launched her YouTube Channel in 2009. The channel features full-length POP Pilates, PIIT 28 and bootcamp sculpting workouts. The channel currently has 4.8 million subscribers and more than 728 million lifetime views.

Blogilates will have licensed products on retail shelves this fall with a retailer who will be disclosed at a later date.

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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