Those Licensing People founder and managing director, Russell Dever, has passed away at 62.

License Global

August 24, 2021

2 Min Read

The vivacious and engaging founder of licensing agency, Those Licensing People, Russell Dever sadly took his own life on Aug. 11 after a long battle with depression. He was 62.

Renowned for his passion in children’s entertainment and content, his affection for the genre led him to found the Leeds-based licensing agency in 2013. 

Over the last decade, his client portfolio has represented some of the world’s most-loved classic children’s brands, which he rejuvenated with his boundless energy and enthusiasm for the industry he embraced.  Clients he has represented include “Sooty,” “The Magic Roundabout,” “Roobard & Custard” and “The Little Prince.” Dever’s personality shined at industry trade shows and events where he was a regular exhibitor and sponsor, with unwavering support for the licensing community and those who became his friends, not just clients or contacts.

Alongside his licensing business, Dever was also respected in the children’s broadcast industry, having created and produced several children’s TV series, including the hit “Little Monsters.”  It was his success in children’s entertainment which led the creative entrepreneur to expand his career into the licensing industry, for which he became so passionate. At the time of his passing, Dever was also working on several production projects to be showcased at upcoming trade shows, where he relished networking with industry executives. 

In 2017 his youngest daughter, Leah Dever, joined the business and will continue her dad’s work with their existing clients. 

“There are just no words to explain this loss to our family; we are all incredibly heartbroken,” says Leah Dever. “We kindly ask for flowers not to be sent, however notes, cards and words of condolence are very welcome.”

Russell is survived by his much-loved wife Janine and daughters, Abigail and Leah.

A tribute website to Russell has been set up where people can access the funeral information for Sept. 8, and donate to the mental health charity, Mind.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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