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Pokémon International, GB Eye Ink Giftware Deal

Multiple new Pokémon products are headed to market.

License Global

October 14, 2020

1 Min Read

The long-term relationship between GB eye and Pokémon continues with new products set to hit the market across mugs, framed prints, posters, giftware and the soon-to-launch eco range.

The Pokémon Company is exhibiting at Festival of Licensing, a month-long large-scale digital gathering that unites the global licensing industry to connect, learn, strike deals and do business on an international stage. The event takes place Oct. 6-29. Register for free now!

Capitalizing on key consumer trends and interest, GB eye’s newly tailored product range will serve their expanding European retailer footprint. The anticipated Pikachu Gift Box has seen huge pre-orders placed by numerous retailers. Also attracting large retailer orders is the Eevee Gift Box. Both Gift Boxes come with their own exclusive pint glasses, exclusive full color mug designs, two coasters and a unique collectable box.

“The demand we are seeing from retailers for our Q4 ranges is unprecedented considering the difficulties the industry has experienced this year and is a true testament to the quality of the product range that our design team have been able to produce to meet the insatiable consumer demand for Pokémon products,” says Ben Woodman, commercial manager, GB eye. “The outlook for 2021 is even more exciting with further activity planned for this hugely popular brand.”

Want to learn more? This company is an exhibitor at Festival of Licensing. For more news like this or to experience the event, click here.

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About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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