Peppa Pig Launches on Gaming
Contender Merchandising's deal with Pinnacle Software for the first videogame for Peppa Pig has come to fruition. Peppa Pig - The Game launches on Nintendo DS at the end of this month. A Wii game will follow early in 2009.Pinnacle Software will be support
April 6, 2018
Contender Merchandising's deal with Pinnacle Software for the first videogame for Peppa Pig has come to fruition. Peppa Pig - The Game launches on Nintendo DS at the end of this month. A Wii game will follow early in 2009.
Pinnacle Software will be supporting the release with a marketing campaign including television advertising, print advertising and advertorials in children's and women's magazines, in-store promotions and a PR campaign covering TV, online, national and regional newspapers, radio and magazines.
"Interactive videogames are a huge entertainment medium enjoyed by children of all ages and a natural home for Peppa Pig," says Andrew Carley, head of merchandising at Contender Entertainment Group, "enabling children everywhere to interact with these hugely popular characters like never before."
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