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Peppa Pig Goes Green: How Muddy Puddles Can Inspire Cleaner Seas | Brand Licensing Europe 2022Peppa Pig Goes Green: How Muddy Puddles Can Inspire Cleaner Seas | Brand Licensing Europe 2022
License Global
September 20, 2022
45 Min View
Date: Sep 20, 2022
Duration: 45 Min
The Peppa Pig campaign celebrating World Oceans Day, in partnership with Cleaner Seas Project, is just one example of how Hasbro is building a brighter future for its fans. Products of Change speaks with Hasbro, along with retail partners George at Asda, to explore what it takes for brands to truly embrace a global sustainable shift and how a roster of characters and intellectual property can inspire, motivate and educate.
Speakers:
Catrina O’Brien, Head of Retail EurAsia - Licensing Consumer Products, Hasbro
Helena Mansell-Stopher, Founder & CEO, Products of Change
Bryony Rodda, Buying Advocate- BT GIRLS, George House
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