Peppa Pig Goes Green: How Muddy Puddles Can Inspire Cleaner Seas | Brand Licensing Europe 2022

License Global

September 20, 2022

45 Min View
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Date: Sep 20, 2022

Duration: 45 Min

The Peppa Pig campaign celebrating World Oceans Day, in partnership with Cleaner Seas Project, is just one example of how Hasbro is building a brighter future for its fans. Products of Change speaks with Hasbro, along with retail partners George at Asda, to explore what it takes for brands to truly embrace a global sustainable shift and how a roster of characters and intellectual property can inspire, motivate and educate.


  • Catrina O’Brien, Head of Retail EurAsia - Licensing Consumer Products, Hasbro

  • Helena Mansell-Stopher, Founder & CEO, Products of Change

  • Bryony Rodda, Buying Advocate- BT GIRLS, George House


Alex Markovich, Sponsored Content Editor, License GlobalAlex Markovich

Sponsored Content Editor

License Global

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Peppa PigHasbro

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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