One Animation Extends ‘Oddbods’ Digital OfferingsOne Animation Extends ‘Oddbods’ Digital Offerings
Multiple digital experiences including books and an app have been launched by One Animation.
July 28, 2020
One Animation has launched two digital experiences aimed at helping children and families to adjust to the challenges of the COVID-19 pandemic through its global preschool comedy brand “Oddbods.”
Partnering with Google’s Rivet, the new global reading app from Google’s workshop for experimental projects – Area 120, One Animation is producing a range of 14 “Oddbods” books to help tackle child literacy levels. The app launched “Oddbods” titles in March, freely available via the Rivet app, and as a result of their success with young readers One Animation has struck a further deal with the company licensing two additional properties to Rivet: “Insectibles” and “Antiks” which will total 35 books.
In a further initiative, One Animation has collaborated with Weyo to develop “Oddbods Oddlife,” an app which aims to help kids develop healthy routines, such as brushing their teeth, calming down and falling asleep. “Oddbods Oddlife” offers coping mechanisms to children which help them to tackle life’s small challenges through games which harness their favorite characters along with face recognition technology. The app has seen 30 percent growth month-on-month since launch.
“We truly cherish our fans and with over 20M subscribers on YouTube we felt we had a responsibility to help parents and kids cope with the challenges presented by the pandemic,” says Amir Biran, digital director, One Animation. “Through our partnerships with Rivet and Weyo we are able to leverage the Oddbods brand in a meaningful way to help kids with reading skills and routine daily tasks in a fun and exciting way.”
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