Om Nom Bites Into BK Kid's MealsOm Nom Bites Into BK Kid's Meals

ZeptoLab has announced a partnership with Burger King to feature its mobile game “Cut the Rope” in kid’s meals in the U.S. and Canada next year. The deal was negotiated in partnership with Zeptolab’s agents, Studio Licensing and Established Brands Licensing.

The BK Crown Cut the Rope kid’s meal promotion will begin in March 2013, and feature the game’s star character, Om Nom. In addition to the toy premiums, the promotion will include a digital element–customers will receive a custom code along with their toy that will unlock a special online game.