Oh Baby! The Influence of Millennial Moms 2Oh Baby! The Influence of Millennial Moms 2

Though Millennials are giving birth to a new technology-savvy generation, Generation Alpha, who have proven to influence purchasing decisions (albeit at the ripe old age of 2, in some cases), products in the baby/infant category are primarily purchased by Millennial parents, particularly, Millennial mothers. Before developing and marketing licensed product in the baby/infant category, brands should arm themselves with insight about the Millennial mom and her nuanced, evolving purchasing patterns...